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Marketing responsible drinking behavior : comparing the effectiveness of responsible drinking messages tailored to three possible "personality" conceptualizations
York, Valerie K.; Brannon, Laura A.; Miller, Megan M. - In: Health marketing quarterly 29 (2012) 1, pp. 49-65
Persistent link: https://www.econbiz.de/10009549363
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The efficacy of the use of implicature and actor portrayal labels by non-profits in anti-smoking print advertisements
Shanahan, Kevin J.; Hopkins, Christopher D.; Carlson, Les - In: Journal of current issues and research in advertising : … 30 (2008) 2, pp. 65-78
Persistent link: https://www.econbiz.de/10003807886
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Stereotype processing's effect on the impact of the myth/fact message format and the role of personal relevance
Yeh, Marie A.; Jewell, Robert D.; Hu, Michael Y. - In: Psychology & marketing 30 (2013) 1, pp. 36-45
Persistent link: https://www.econbiz.de/10009716246
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Depictions of self-inflicted versus blameless victims for nonprofits employing print advertisements
Shanahan, Kevin J.; Hopkins, Christopher D.; Carlson, Les; … - In: Journal of advertising : official publication of the … 41 (2012) 3, pp. 55-74
Persistent link: https://www.econbiz.de/10009738527
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Marketing as social behavior : a general systems theory
Sirgy, M. Joseph - 1984
Persistent link: https://www.econbiz.de/10000583770
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The economics of nudge : critical concepts in economics
Sunstein, Cass R. (ed.); Reisch, Lucia A. (ed.) - 2017
Persistent link: https://www.econbiz.de/10011553382
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The role of regulatory focus, social distance, and involvement in anti-high-risk drinking advertising : a construal-level theory perspective
Park, Sunyoung; Morton, Cynthia R. - In: Journal of advertising : official publication of the … 44 (2015) 4, pp. 338-348
Persistent link: https://www.econbiz.de/10011410161
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Personal Video Messaging.
Beute, Ethan - 2019
Cover -- Title Page -- Copyright -- Dedication -- Contents -- Acknowledgments -- About the Authors -- Ethan Beute -- Stephen Pacinelli -- Introduction -- Part 1 Why It's Time to Rehumanize Your Business -- Chapter 1 The New Way to Communicate, Connect, and Convert -- A Simple Video Makes a Big...
Persistent link: https://www.econbiz.de/10012032708
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The impact of pleasure-evoking colors on the effectiveness of threat (fear) appeals
Wauters, Birgit; Brengman, Malaika; Mahama, Fuseina - In: Psychology & marketing 31 (2014) 12, pp. 1051-1063
Persistent link: https://www.econbiz.de/10010465132
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Humor effects in shame-inducing health issue advertising : the moderating effects of fear of negative evaluation
Yoon, Hye Jin - In: Journal of advertising : official publication of the … 44 (2015) 2, pp. 126-139
Persistent link: https://www.econbiz.de/10011292325