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Consumer response to television commercials : the impact of involvement and background music on brand attitude formation
Park, C. Whan - In: Journal of marketing research : JMR 23 (1986) 1, pp. 11-24
Persistent link: https://www.econbiz.de/10001008597
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Separating the long and short-term effects of advertising repetition on brand name awareness
Vanhuele, Marc - 1994
Persistent link: https://www.econbiz.de/10000909454
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A longitudinal view of women's role portrayal in television advertising
Caballero, Marjorie J. - In: Journal of the Academy of Marketing Science 12 (1984) 4, pp. 93-108
Persistent link: https://www.econbiz.de/10001020333
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Situational factors affecting preschoolers' responses to advertising
Clarke, T. K. - In: Journal of the Academy of Marketing Science 12 (1984) 4, pp. 25-40
Persistent link: https://www.econbiz.de/10001020339
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Do young children understand the selling intent of commercials?
Macklin, M. C. - In: Journal of consumer affairs : official publication of … 19 (1985) 2, pp. 293-304
Persistent link: https://www.econbiz.de/10001020605
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Exploring the boundaries of nostalgic advertising effects : a consideration of childhood brand exposure and attachment on consumers' responses to nostalgia-themed advertisements
Muehling, Darrel D.; Sprott, David E.; Sultan, Abdullah J. - In: Journal of advertising : official publication of the … 43 (2014) 1, pp. 73-84
Persistent link: https://www.econbiz.de/10010344083
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Color effects on implicit memory in a print advertising context : a process dissociation procedure approach
Panigyrakis, George G.; Kyrousi, Antigone G. - 2011
Persistent link: https://www.econbiz.de/10010191072
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Humorous threat persuasion in advertising : the effects of humor, threat intensity, and issue involvement
Yoon, Hye Jin; Tinkham, Spencer F. - In: Journal of advertising : official publication of the … 42 (2013) 1, pp. 30-41
Persistent link: https://www.econbiz.de/10009738748