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Management science : journal of the Institute for Operations Research and the Management Sciences
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European journal of marketing : EJM
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61
Die Technologie-Roadmap als Innovationstreiber
Höing, Michael
;
Michels, Jan Stefan
;
Niggemann, Eberhard
; …
- In:
Vorausschau und Technologieplanung : 2. Symposium für …
,
(pp. 317-330)
.
2006
Persistent link: https://www.econbiz.de/10003479371
Saved in:
62
Strategic market creation : a new perspective on marketing and innovation management
Tollin, Karin
(
ed.
);
Carù, Antonella
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003685388
Saved in:
63
Changing the game : how video games are transforming the future of business
Edery, David
-
2008
-
1. print.
Persistent link: https://www.econbiz.de/10003711598
Saved in:
64
Market Launch Excellence : Wegweiser zum erfolgreichen Markteinführungsmanagement
Homburg, Christian
;
Kuhn, Jutta
-
2007
Persistent link: https://www.econbiz.de/10003498787
Saved in:
65
Managing and marketing radical innovations : marketing new technology
Sandberg, Birgitta
-
2008
-
1. publ.
Persistent link: https://www.econbiz.de/10003527164
Saved in:
66
Entrepreneurship und Marketing : Anregungen für das Ideenmanagement
Kaschny, Martin
- In:
Ideenmanagement : Zeitschrift für Vorschlagswesen und …
33
(
2007
)
4
,
pp. 106-110
Persistent link: https://www.econbiz.de/10003554095
Saved in:
67
Innovation Driven Marketing : vom Trend zur innovativen Marketinglösung
Belz, Christian
;
Schögel, Marcus
;
Tomczak, Torsten
- In:
Innovation Driven Marketing : vom Trend zur innovativen …
,
(pp. 3-20)
.
2007
Persistent link: https://www.econbiz.de/10003506930
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68
Organisation und Spezialisierung für ein innovatives Marketing
Belz, Christian
- In:
Innovation Driven Marketing : vom Trend zur innovativen …
,
(pp. 363-399)
.
2007
Persistent link: https://www.econbiz.de/10003507306
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69
Raum für Marketinginnovationen : Gestaltung des Umfelds für die Realisierung von Innovationen im Marketing
Zupancic, Dirk
- In:
Innovation Driven Marketing : vom Trend zur innovativen …
,
(pp. 401-421)
.
2007
Persistent link: https://www.econbiz.de/10003507311
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70
Thriving in open innovation ecosystems : toward a collaborative market orientation
Velu, Chander
;
Barrett, Michael
;
Kohli, Rajiv
;
Salge, …
-
2010
Persistent link: https://www.econbiz.de/10003987150
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