Narrow search
Showing 1 - 10 of 197
Cover Image
Launching store brands in emerging markets: resistance crumbles
Herstein, Ram; Jaffe, Eugene D. - In: Journal of business strategy 28 (2007) 5, pp. 13-19
Persistent link: https://www.econbiz.de/10003717617
Cover Image
Israel Cancer Association : promoting the fight against breast cancer with IMC strategy
Herstein, Ram; Mitki, Yoram; Jaffe, Eugene D. - In: International journal of pharmaceutical and healthcare … 2 (2008) 1, pp. 63-75
Persistent link: https://www.econbiz.de/10003929428
Cover Image
Opportunities and pitfalls of Chinese agricultural businesses to become international brands
Herstein, Ram; Zwilling, Moti; Jaffe, Eugene D. - In: International journal of Chinese culture and management … 3 (2010) 1, pp. 52-68
Persistent link: https://www.econbiz.de/10008653794
Cover Image
Corporate image reinforcement in an era of terrorism through integrated marketing communication
Herstein, Ram; Mitki, Yoram; Jaffe, Eugene D. - In: Corporate reputation review : an international journal 11 (2008) 4, pp. 360-370
Persistent link: https://www.econbiz.de/10003945869
Cover Image
Leisure brand extension : from zoo to safari
Herstein, Ram; Jaffe, Eugene D. - In: International journal of leisure and tourism marketing … 1 (2009/10) 1, pp. 1-11
Persistent link: https://www.econbiz.de/10003924291
Cover Image
The challenges of Nigerian agricultural firms in implementing the marketing concept
Herstein, Ram; Jaffe, Eugene D. - In: Competitiveness review : an international business … 23 (2013) 1, pp. 55-67
Persistent link: https://www.econbiz.de/10010127445
Cover Image
How companies from developing and emerging countries can leverage their brand equity in terms of place branding
Herstein, Ram; Berger, Ron; Jaffe, Eugene D. - In: Competitiveness review : an international business … 24 (2014) 4, pp. 293-305
Persistent link: https://www.econbiz.de/10010418182
Cover Image
Sport hospitality as a business strategy
Herstein, Ram; Jaffe, Eugene D. - In: Journal of business strategy 29 (2008) 6, pp. 36-43
Persistent link: https://www.econbiz.de/10003799132
Cover Image
The enigma of private brands in the emerging Mediterranean countries : the case of Israel
Herstein, Ram; Efrat, Kalanit; Jaffe, Eugene D. - In: EuroMed journal of business 5 (2010) 1, pp. 5-19
Persistent link: https://www.econbiz.de/10009890635
Cover Image
The enigma of private brands in the emerging Mediterranean countries
Herstein, Ram; Efrat, Kalanit; Jaffe, Eugene D. - In: EuroMed Journal of Business 5 (2010) 1, pp. 5-19
Purpose – The aim of this paper is to discuss the import of private branding strategy for retailers, manufacturers and customers. It seeks to focus on private branding strategies in the emerging MEDA markets, and, using Israel as a case study, aims to identify why the huge potential of private...
Persistent link: https://www.econbiz.de/10014729655