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Consumer perceptions of prescr...
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1
But it's doctor recommended and I read the fine print : antecedents to drug companies' perceived credibility
Park, Jin Seong
;
Hoy, Mariea Grubbs
- In:
Health marketing quarterly
30
(
2013
)
1
,
pp. 63-79
Persistent link: https://www.econbiz.de/10009745219
Saved in:
2
Using customer review systems to support purchase decisions : a comparative study between the U.S. and Thailand
Changchit, Chuleeporn
;
Klaus, Timothy
;
Alicha …
- In:
Journal of global information management
29
(
2021
)
6
,
pp. 1-24
Persistent link: https://www.econbiz.de/10012614615
Saved in:
3
Physicians' adoption of pharmaceutical e-detailing : application of Rogers' innovation-diffusion model
Alkhateeb, Fadi M.
;
Khanfar, Nile M.
;
Loudon, David
- In:
Services marketing quarterly
31
(
2010
)
1
,
pp. 116-132
Persistent link: https://www.econbiz.de/10003953060
Saved in:
4
Factors influencing scope and acceptability of E-detailing and a pharmaceutical marketing communication tool in emerging economies like India : views of the company personnel
Banerjee, Saikat
;
Dash, Sampada Kumar
- In:
International journal of pharmaceutical and healthcare …
5
(
2011
)
2
,
pp. 153-168
Persistent link: https://www.econbiz.de/10009241533
Saved in:
5
The effect of social media on perceived information credibility and decision making
Cooley, Delonia
;
Parks-Yancy, Rochelle
- In:
Journal of internet commerce
18
(
2019
)
3
,
pp. 249-269
Persistent link: https://www.econbiz.de/10012179583
Saved in:
6
The roles of brand reputation, product information and discount rate in mobile advertisement
Shin, Hyun-Sin
- In:
Journal of international trade & commerce
12
(
2016
)
1
,
pp. 49-64
Persistent link: https://www.econbiz.de/10011795383
Saved in:
7
Effects of visual information and argument concreteness on purchase intention of consumers towards online hotel booking
Shukla, Anuja
;
Mishra, Anubhav
- In:
Vision : the journal of business perspective
27
(
2023
)
5
,
pp. 639-649
Persistent link: https://www.econbiz.de/10014433459
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8
The role of product reviews on mobile devices for in-store purchases : consumers' usage intentions, costs and store preferences
Kowatsch, Tobias
;
Maass, Wolfgang
;
Fleisch, Elgar
- In:
International journal of internet marketing and …
6
(
2011
)
3
,
pp. 226-243
Persistent link: https://www.econbiz.de/10008907875
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9
Price effects in online product reviews : an analytical model and empirical analysis
Li, Xinxin
;
Hitt, Lorin M.
- In:
Management information systems : mis quarterly
34
(
2010
)
4
,
pp. 809-831
Persistent link: https://www.econbiz.de/10008798346
Saved in:
10
Why do people read reviews posted on consumer-opinion portals?
Burton, Jamie
;
Khammash, Marwan
- In:
Journal of marketing management : MM
26
(
2010
)
3/4
,
pp. 230-255
Persistent link: https://www.econbiz.de/10003984928
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