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Children perceptions of emotional and rational appeals in social advertisements

Nicolini, Valentina; Cassia, Fabio; Bellotto, Massimo - In: Young consumers : insight and ideas for responsible … 18 (2017) 3, pp. 261-277

Persistent link: https://www.econbiz.de/10011786179

The influence of source attractiveness on self-perception and advertising effectiveness for 6- to 7-year-old children

Van de Sompel, Dieneke; Vermeir, Iris - In: International journal of consumer studies 40 (2016) 5, pp. 575-582

Persistent link: https://www.econbiz.de/10011620070

How intervention can empower children as consumers in dealing with advertising

Mar Pàmies, Maria del; Ryan, Gerard; … - In: International journal of consumer studies 40 (2016) 5, pp. 601-609

Persistent link: https://www.econbiz.de/10011620133

Milk, juice, or cola? : exploring the effect of product placement on children’s attitudes and behavior

Stafford, Marla Royne; Kowalczyk, Christine M.; Levy, Marian - In: Health marketing quarterly 34 (2017) 2, pp. 128-141

Persistent link: https://www.econbiz.de/10011706894

Industry self-regulation of food advertisement to children : compliance versus effectiveness of the EU Pledge

Landwehr, Stefanie C.; Hartmann, Monika - In: Food policy : economics planning and politics of food … 91 (2020), pp. 1-9

Persistent link: https://www.econbiz.de/10012508953

Food advertising targeting children in India : analysis and implications

Mehta, Ritu; Bharadwaj, Apoorva - In: Journal of retailing and consumer services 59 (2021), pp. 1-10

Persistent link: https://www.econbiz.de/10012434357

Priming young minds : the appeal of gambling advertising to children and young people

Rossi, Raffaello; Nairn, Agnès - In: Journal of the Association for Consumer Research : JACR 9 (2024) 2, pp. 187-199

Persistent link: https://www.econbiz.de/10014633430

Examining the effects of addressable TV advertising on children and their parents

Brinson, Nancy H.; Holiday, Steven; Park, Haseon; Lyu, … - In: International journal of advertising : the review of … 43 (2024) 4, pp. 692-715

Persistent link: https://www.econbiz.de/10014551034

Slimy tactics : the covert commercialisation of child-targeted content

Smith, Sheli; Oates, Caroline J.; McLeay, Fraser - In: Journal of strategic marketing 32 (2024) 3, pp. 304-316

Persistent link: https://www.econbiz.de/10014553252

Embedded Advertising to Children : An Advertising Tactic that Requires a New Regulatory Approach

Reid, RitaMarie Cain - 2011

This paper reviews marketing literature regarding advertising to children. The paper analyzes concerns that researchers … previously have found about advertising to children and considers whether embedded advertising alters those concerns. The paper … explains the current legal framework applicable to the practice of embedded advertising, including any first amendment …

Persistent link: https://www.econbiz.de/10014179073