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College-Educated Youths' Attitudes toward Global Brands: Implications for Global Marketing Strategies
Chu, Shu-Chuan; Huang, Szu-Chi - In: Journal of international consumer marketing 22 (2010) 2, pp. 129-146
Persistent link: https://www.econbiz.de/10008394210
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Social information avoidance : when, why, and how it is costly in goal pursuit
Huang, Szu-Chi - In: Journal of marketing research : JMR 55 (2018) 3, pp. 382-395
Persistent link: https://www.econbiz.de/10011878722
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The role of culture in electronic word-of-mouth communication
Chu, Shu-Chuan - In: Digital advertising : theory and research, (pp. 421-426). 2017
Persistent link: https://www.econbiz.de/10011646129
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Counteractive construal in consumer goal pursuit
Zhang, Ying; Huang, Szu-chi; Broniarczyk, Susan M. - In: Journal of consumer research : JCR ; an … 37 (2010/11) 1, pp. 129-142
Persistent link: https://www.econbiz.de/10003982968
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Been there, done that : the impact of effort investment on goal value and consumer motivation
Zhang, Ying; Xu, Jing; Jiang, Zixi; Huang, Szu-chi - In: Journal of consumer research : JCR ; an … 38 (2011/12) 1, pp. 78-93
Persistent link: https://www.econbiz.de/10009160941
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Royalty bargaining in Public-Private Partnership projects : insights from a theoretic three-stage game auction model
Kang, Chao-chung; Lee, Tsun-siou; Huang, Szu-chi - In: Transportation research / E : an international journal 59 (2013), pp. 1-14
Persistent link: https://www.econbiz.de/10010225007
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The unexpected positive impact of fixed structures on goal completion
Jin, Liyin; Huang, Szu-chi; Zhang, Ying - In: Journal of consumer research : JCR ; an … 40 (2013/14) 4, pp. 711-725
Persistent link: https://www.econbiz.de/10010226733
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From close to distant : the dynamics of interpersonal relationships in shared goal pursuit
Huang, Szu-chi; Broniarczyk, Susan M.; Zhang, Ying; … - In: Journal of consumer research : JCR ; an … 41 (2014/15) 5, pp. 1252-1266
Persistent link: https://www.econbiz.de/10010490121
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How endowed versus earned progress affects consumer goal commitment and motivation
Zhang, Ying; Huang, Szu-chi - In: Journal of consumer research : JCR ; an … 37 (2010/11) 4, pp. 641-654
Persistent link: https://www.econbiz.de/10008747731
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Motivational consequences of perceived velocity in consumer goal pursuit
Huang, Szu-chi; Zhang, Ying - In: Journal of marketing research : JMR 48 (2011) 6, pp. 1045-1056
Persistent link: https://www.econbiz.de/10010217429