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Befreiung von Denkblockaden durch Betrachtung von Marketingproblemen aus konstruktivistischer Sicht
Behrens, Gerold - In: Innovation in der Betriebswirtschaftslehre : Tagung der …, (pp. 119-142). 1998
Persistent link: https://www.econbiz.de/10001305310
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Methodological issues in cross-cultural marketing research: a state-of-the-art review
Malhotra, Naresh K.; Agarwal, James; Peterson, Mark A. - 2009
Persistent link: https://www.econbiz.de/10003794173
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The development of marketing theory and its philosophical underpinnings
Maclaran, Pauline (contributor) - 2008
Persistent link: https://www.econbiz.de/10003605073
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Theories of knowledge and focus groups in organization and management research
Coule, Tracey - In: Qualitative research in organizations and management : … 8 (2013) 2, pp. 148-162
Persistent link: https://www.econbiz.de/10009793432
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A paradigmatic and methodological examination of market orientation research
Shaikh, Ateeque; Modi, Pratik; Yadav, Vanita; Kumar, … - In: The marketing review 18 (2018) 3/4, pp. 371-400
Persistent link: https://www.econbiz.de/10012116408
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Back to the roots! : methodological situationalism and the postmodern lesson for studying tribes, practices, and assemblages
Woermann, Niklas - In: Marketing theory 17 (2017) 2, pp. 149-163
Persistent link: https://www.econbiz.de/10011771402
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Constructing the object of research in the manner of Piet Mondrian : an integrative epistemology for consumer research
Pomiès, Anissa; Tissier-Desbordes, Elisabeth - In: Marketing theory 16 (2016) 3, pp. 279-298
Persistent link: https://www.econbiz.de/10011613534
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Listening to consumption : towards a sonic turn in consumer research
Patterson, Maurice; Larsen, Gretchen - In: Marketing theory 19 (2019) 2, pp. 105-127
Persistent link: https://www.econbiz.de/10012109361
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Verbal and pictorial representations of beverage consumption patterns : the wall of pictures protocol
Ganassali, Stéphane; Moscarola, Jean; Mestrallet, Anne … - In: Consumption culture in Europe : insight into the …, (pp. 116-165). 2013
Persistent link: https://www.econbiz.de/10009720265
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Research methodology
Ganassali, Stéphane; Moscarola, Jean; Casarin, Francesco - In: Consumption culture in Europe : insight into the …, (pp. 100-115). 2013
Persistent link: https://www.econbiz.de/10009720266