//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
A relational insight of brand...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Business-to-business marketing
3,537
B-to-B-Marketing
3,479
Lieferantenmanagement
1,580
Supplier relationship management
1,580
Relationship marketing
787
Beziehungsmarketing
777
Business-to-Business-Marketing
580
Marketingmanagement
463
Marketing management
450
Electronic Commerce
437
E-commerce
382
Deutschland
358
Germany
349
Theory
335
Theorie
333
Verkauf
286
Selling
278
Brand management
274
Markenführung
273
Salespeople
266
Verkaufspersonal
266
Marketing
244
Consumer behaviour
211
Konsumentenverhalten
211
Business network
194
Unternehmensnetzwerk
194
Social Web
187
Social web
187
B2B
174
Online-Marketing
171
Customer satisfaction
168
Value creation
168
Betriebliche Wertschöpfung
166
Kundenzufriedenheit
165
Internet marketing
162
Bundling strategy
160
Leistungsbündel
160
Customer value
150
Innovation
149
Kundenwert
149
more ...
less ...
Online availability
All
Undetermined
1,345
Free
320
Type of publication
All
Article
2,524
Book / Working Paper
1,367
Journal
8
Other
5
Type of publication (narrower categories)
All
Article in journal
1,987
Aufsatz in Zeitschrift
1,987
Aufsatz im Buch
472
Book section
472
Hochschulschrift
405
Thesis
314
Graue Literatur
163
Non-commercial literature
163
Case study
133
Fallstudie
133
Collection of articles of several authors
112
Sammelwerk
112
Bibliografie enthalten
94
Bibliography included
94
Working Paper
68
Arbeitspapier
67
Aufsatzsammlung
57
Lehrbuch
56
research-article
46
Textbook
44
Dissertation u.a. Prüfungsschriften
39
Ratgeber
32
Guidebook
28
Conference paper
15
Handbook
15
Handbuch
15
Konferenzbeitrag
15
Konferenzschrift
14
Collection of articles written by one author
11
Sammlung
11
Conference proceedings
9
Festschrift
8
Reprint
8
Interview
5
Systematic review
5
Übersichtsarbeit
5
Fallstudiensammlung
4
conceptual-paper
4
Forschungsbericht
3
Glossar enthalten
3
more ...
less ...
Language
All
English
2,792
German
1,073
Undetermined
38
French
5
Polish
4
Swedish
2
Author
All
Kleinaltenkamp, Michael
55
Backhaus, Klaus
35
Homburg, Christian
23
Svensson, Göran
23
Johnston, Wesley J.
22
Naudé, Peter
21
Henneberg, Stephan
19
Geiger, Ingmar
18
Lindgreen, Adam
18
Baumgarth, Carsten
17
Jacob, Frank
17
Kowalkowski, Christian
17
Voeth, Markus
17
Brennan, Ross
16
Sharma, Arun
16
Hinterhuber, Andreas
15
Ulaga, Wolfgang
15
Grewal, Rajdeep
14
Keränen, Joona
14
Lilien, Gary L.
14
Schmitz, Christian
14
Hofmaier, Richard
13
Pepels, Werner
13
Plinke, Wulff
13
Weiber, Rolf
13
Cova, Bernard
12
Di Benedetto, C. Anthony
12
Kumar, V.
12
Pförtsch, Waldemar A.
12
Sridhar, Shrihari
12
Terho, Harri
12
Agnihotri, Raj
11
Ahearne, Michael
11
Ellis, Nick
11
Ivens, Björn Sven
11
Rangarajan, Deva
11
Corsaro, Daniela
10
Ehret, Michael
10
Høgevold, Nils M.
10
La Rocca, Antonella
10
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
41
Verlag Dr. Kovač
9
Springer Gabler <Firma>
7
De Gruyter Oldenbourg
4
European Association for Industrial Marketing Research
4
American Marketing Association
2
F.A.Z.-Institut für Management-, Markt- und Medieninformationen
2
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
2
Gesellschaft Entwicklung, Konstruktion, Vertrieb
2
Haufe-Lexware GmbH & Co. KG
2
Infoteam Sales Process Consulting
2
International Conference on Innovative Trends in Business Practices for Sustainable Development <2016, Chennai>
2
Karlsruher Institut für Technologie
2
Technische Universität Braunschweig
2
University of Madras / Department of Commerce
2
Universität Mannheim
2
Westfälische Wilhelms-Universität Münster
2
Wiley-VCH
2
epubli GmbH
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMACOM
1
BDW, Deutscher Kommunikationsverband
1
Bayerischer Industrie- und Handelskammertag
1
Books on Demand GmbH <Norderstedt>
1
CAMPUS 02 - Fachhochschule der Wirtschaft / FH-Bachelorstudiengang Marketing & Sales
1
Capgemini Invent <Firma>
1
Cross Cultural Business Conference <2014, Steyr>
1
Deutsche Universität für Verwaltungswissenschaften Speyer
1
Dr. Rainer Hampp <Firma>
1
Econ Verlag
1
Ecorys
1
Edward Elgar Publishing
1
Eric Cuvillier <Firma>
1
Erich-Schmidt-Verlag
1
Europäische Kommission / Exekutivagentur für Kleine und Mittlere Unternehmen
1
Europäische Kommission / Generaldirektion Binnenmarkt, Industrie, Unternehmertum und KMU
1
Europäische Kommission / Generaldirektion Wettbewerb
1
FOM-Hochschule für Oekonomie & Management
1
Faculdade de Economia, Universidade do Porto
1
Fraunhofer-Gesellschaft
1
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
615
The journal of business & industrial marketing
240
Journal of business-to-business marketing
129
Journal of business research : JBR
100
SpringerLink / Bücher
89
Journal of Business & Industrial Marketing
47
Handbook of business-to-business marketing
35
Springer eBook Collection
35
Journal of marketing
34
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
27
Research
25
Journal of the Academy of Marketing Science
22
Springer eBook Collection / Business and Economics
22
Gabler Edition Wissenschaft
21
The journal of personal selling & sales management : JPSSM
19
Harvard-Business-Manager : das Wissen der Besten
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
17
Marketing intelligence & planning
16
Europäische Hochschulschriften / 5
15
Harvard business review : HBR
15
Innovation in pricing : contemporary theories and best practices
15
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
15
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
15
Business-to-Business-Marketing
14
European journal of marketing : EJM
14
Gabler Edition Wissenschaft / Business-to-Business-Marketing
13
Journal of customer behaviour
13
Journal of personal selling & sales management : JPSSM
13
essentials
13
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
12
Journal of business market management : JBM
12
Journal of strategic marketing
12
Journal of marketing management : MM
11
Journal of marketing theory and practice
11
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
Psychology & marketing
10
The service industries journal
10
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
9
more ...
less ...
Source
All
ECONIS (ZBW)
3,673
USB Cologne (EcoSocSci)
147
Other ZBW resources
56
BASE
12
RePEc
11
EconStor
3
ArchiDok
1
OLC EcoSci
1
more ...
less ...
Showing
11
-
20
of
3,904
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
11
Corporate social responsibility in business-to-business markets : how organizational customers account for supplier corporate social responsibility engagement
Homburg, Christian
;
Stierl, Marcel
;
Bornemann, Torsten
- In:
Journal of marketing
77
(
2013
)
6
,
pp. 54-72
Persistent link: https://www.econbiz.de/10010203365
Saved in:
12
Dynamic targeted pricing in B2B relationships
Zhang, Jonathan Z.
;
Netzer, Oded
;
Ansari, Asim
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
3
,
pp. 317-337
Persistent link: https://www.econbiz.de/10010370742
Saved in:
13
Supplier-selected referrals
Hada, Mahima
;
Grewal, Rajdeep
;
Lilien, Gary L.
- In:
Journal of marketing
78
(
2014
)
2
,
pp. 34-51
Persistent link: https://www.econbiz.de/10010345573
Saved in:
14
Impact of B2C e-commerce codes of conduct on sales volume : lessons from the Spanish perspective
Gallego, M. Dolores
;
Bueno Avila, Salvador
; …
- In:
The journal of business & industrial marketing
31
(
2016
)
3
,
pp. 381-392
Persistent link: https://www.econbiz.de/10011523979
Saved in:
15
Motivating sales reps for innovation selling in different cultures
Hohenberg, Sebastian
;
Homburg, Christian
- In:
Journal of marketing
80
(
2016
)
2
,
pp. 101-120
Persistent link: https://www.econbiz.de/10011458675
Saved in:
16
Should I stay or should I go? : Customers’ reactions faced with the deterioration of a business relationship
Vidal, David
;
Fenneteau, Hervé
;
Paché, Gilles
- In:
The journal of business & industrial marketing
31
(
2016
)
1
,
pp. 47-58
Persistent link: https://www.econbiz.de/10011539323
Saved in:
17
Formation of strategic networks under high uncertainty of a megaproject
Jussila, Anssi
;
Mainela, Tuija
;
Nätti, Satu
- In:
The journal of business & industrial marketing
31
(
2016
)
5
,
pp. 575-586
Persistent link: https://www.econbiz.de/10011564181
Saved in:
18
Looking beyond the horizon : how to approach the customers' customers in business-to-business markets
Homburg, Christian
;
Wilczek, Halina
;
Hahn, Alexander
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 58-77
Persistent link: https://www.econbiz.de/10010419899
Saved in:
19
Customer orientation structure for Internet-based business-to-business platform firms
Chakravarty, Anindita
;
Kumar, Alok
;
Grewal, Rajdeep
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 1-23
Persistent link: https://www.econbiz.de/10010419910
Saved in:
20
How to organize pricing? : vertical delegation and horizontal dispersion of pricing authority
Homburg, Christian
;
Jensen, Ove
;
Hahn, Alexander
- In:
Journal of marketing
76
(
2012
)
5
,
pp. 49-69
Persistent link: https://www.econbiz.de/10009782920
Saved in:
First
Prev
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->