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Digital advertising : measurement, metrics and future research agenda

Turnbull, Sarah - In: The SAGE handbook of digital marketing, (pp. 465-477). 2022

Persistent link: https://www.econbiz.de/10013367120

Impact of advertising expenditure on firm performance : evidence from listed companies of Pakistan

Mirza, Hammad Hassan; Hussain, Haroon; Gull, Warda - In: International journal of financial engineering 9 (2022) 3, pp. 2250012-1-2250012-14

Persistent link: https://www.econbiz.de/10013367619

Parents' literacy on mobile advertising aimed at children : a cross-cultural approach

Robayo-Pinzon, Oscar; Rojas-Berrio, Sandra; … - In: Young consumers : insight and ideas for responsible … 23 (2022) 2, pp. 255-281

Persistent link: https://www.econbiz.de/10013367880

Do pop-up ads in online videogames influence children’s inspired-to behavior?

Abbasi, Amir Zaib; Rehman, Umair; Ding Hooi Ting; … - In: Young consumers : insight and ideas for responsible … 23 (2022) 3, pp. 362-381

Persistent link: https://www.econbiz.de/10013367898

Background noise? : TV advertising affects real-time investor behavior

Liaukonytė, Jūra; Žaldokas, Alminas - In: Management science : journal of the Institute for … 68 (2022) 4, pp. 2465-2484

Persistent link: https://www.econbiz.de/10013368220

Relationship between advertising disclosure, influencer credibility and purchase intention

Sesar, Vesna; Martinčević, Ivana; Boguszewicz-Kreft, … - In: Journal of risk and financial management : JRFM 15 (2022) 7, pp. 1-21

Understanding influencer credibility and online advertising and explaining its implications is the basis for analyzing customer purchase behavior. Novelties in digital marketing are visible in the growth of advertising through digital platforms using micro-influencers, compared to the former...

Persistent link: https://www.econbiz.de/10013369056

Frenemies : corporate advertising under common ownership

Lu, Ruichang; Shen, Qiaowei; Wang, Tenghui; Zhang, Xiaojun - In: Management science : journal of the Institute for … 68 (2022) 6, pp. 4645-4669

Persistent link: https://www.econbiz.de/10013369110

Ad blocking

Gritckevich, Aleksandr; Katona, Zsolt; Sárváry, Miklós - In: Management science : journal of the Institute for … 68 (2022) 6, pp. 4703-4724

Persistent link: https://www.econbiz.de/10013369115

Fruchter, Gila E.; Prasad, Ashutosh; Van Den Bulte, … - In: Management science : journal of the Institute for … 68 (2022) 6, pp. 4725-4741

Persistent link: https://www.econbiz.de/10013369116

Organizational communication and social marketing strategies targeting Spanish consumers of fashion : sustainability as a form of happiness management

Jiménez-Marín, Gloria; Galiano-Coronil, Araceli; … - In: Corporate governance : international journal of … 22 (2022) 3, pp. 506-520

Persistent link: https://www.econbiz.de/10013369192