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Rigor versus method imperialism
McAlister, Leigh
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
5
,
pp. 565-567
Persistent link: https://www.econbiz.de/10011552498
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2
Distribution channels : a decision theoretic model with efficiency considerations
McAlister, Leigh
- In:
Productivity and efficiency in distribution systems
,
(pp. 47-56)
.
1983
Persistent link: https://www.econbiz.de/10002257635
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3
Choosing the right metrics to maximize profitability and shareholder value
Petersen, J. Andrew
;
McAlister, Leigh
;
Reibstein, David J.
- In:
Journal of retailing
85
(
2009
)
1
,
pp. 95-111
Persistent link: https://www.econbiz.de/10003834521
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4
Linking marketing actions to value creation and firm value : insights from accounting research ; comment
Kimbrough, Michael D.
;
McAlister, Leigh
- In:
Journal of marketing research : JMR
46
(
2009
)
3
,
pp. 313-319
Persistent link: https://www.econbiz.de/10003867368
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5
Marketing and firm value : perspectives and conclusions ; rejoinder
Srinivasan, Shuba
;
Hanssens, Dominique M.
- In:
Journal of marketing research : JMR
46
(
2009
)
3
,
pp. 327-329
Persistent link: https://www.econbiz.de/10003867757
Saved in:
6
A basket-mix model to identify cherry-picked brands
McAlister, Leigh
;
George, Edward I.
;
Chien, Yung-hsin
- In:
Journal of retailing
85
(
2009
)
4
,
pp. 425-436
Persistent link: https://www.econbiz.de/10003930066
Saved in:
7
CRM in data-rich multichannel retailing environments : a review and future research directions
Verhoef, Peter C.
;
Venkatesan, Rajkumar
;
McAlister, Leigh
; …
- In:
Journal of interactive marketing : a quarterly …
24
(
2010
)
2
,
pp. 121-137
Persistent link: https://www.econbiz.de/10003987337
Saved in:
8
Reexamining Bayesian model-comparison evidence of cross-brand pass-through
Duan, Jason A.
;
McAlister, Leigh
;
Sinha, Shameek
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
3
,
pp. 550-561
Persistent link: https://www.econbiz.de/10009160766
Saved in:
9
How do consumers respond to storylines in television advertisements? : a principal-components analysis tool helps decipher moment-to-moment evaluations
Burton, Jennifer L.
;
McAlister, Leigh
;
Hoyer, Wayne D.
- In:
Journal of advertising research
55
(
2015
)
1
,
pp. 51-61
Persistent link: https://www.econbiz.de/10010520792
Saved in:
10
The impacts of advertising assets and R&D assets on reducing bankruptcy risk
Jindal, Niket
;
McAlister, Leigh
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
4
,
pp. 555-572
Persistent link: https://www.econbiz.de/10011313061
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