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Rigor versus method imperialism
McAlister, Leigh - In: Journal of the Academy of Marketing Science 44 (2016) 5, pp. 565-567
Persistent link: https://www.econbiz.de/10011552498
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Distribution channels : a decision theoretic model with efficiency considerations
McAlister, Leigh - In: Productivity and efficiency in distribution systems, (pp. 47-56). 1983
Persistent link: https://www.econbiz.de/10002257635
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Choosing the right metrics to maximize profitability and shareholder value
Petersen, J. Andrew; McAlister, Leigh; Reibstein, David J. - In: Journal of retailing 85 (2009) 1, pp. 95-111
Persistent link: https://www.econbiz.de/10003834521
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Linking marketing actions to value creation and firm value : insights from accounting research ; comment
Kimbrough, Michael D.; McAlister, Leigh - In: Journal of marketing research : JMR 46 (2009) 3, pp. 313-319
Persistent link: https://www.econbiz.de/10003867368
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Marketing and firm value : perspectives and conclusions ; rejoinder
Srinivasan, Shuba; Hanssens, Dominique M. - In: Journal of marketing research : JMR 46 (2009) 3, pp. 327-329
Persistent link: https://www.econbiz.de/10003867757
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A basket-mix model to identify cherry-picked brands
McAlister, Leigh; George, Edward I.; Chien, Yung-hsin - In: Journal of retailing 85 (2009) 4, pp. 425-436
Persistent link: https://www.econbiz.de/10003930066
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CRM in data-rich multichannel retailing environments : a review and future research directions
Verhoef, Peter C.; Venkatesan, Rajkumar; McAlister, Leigh; … - In: Journal of interactive marketing : a quarterly … 24 (2010) 2, pp. 121-137
Persistent link: https://www.econbiz.de/10003987337
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Reexamining Bayesian model-comparison evidence of cross-brand pass-through
Duan, Jason A.; McAlister, Leigh; Sinha, Shameek - In: Marketing science : the marketing journal of the … 30 (2011) 3, pp. 550-561
Persistent link: https://www.econbiz.de/10009160766
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How do consumers respond to storylines in television advertisements? : a principal-components analysis tool helps decipher moment-to-moment evaluations
Burton, Jennifer L.; McAlister, Leigh; Hoyer, Wayne D. - In: Journal of advertising research 55 (2015) 1, pp. 51-61
Persistent link: https://www.econbiz.de/10010520792
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The impacts of advertising assets and R&D assets on reducing bankruptcy risk
Jindal, Niket; McAlister, Leigh - In: Marketing science : the marketing journal of the … 34 (2015) 4, pp. 555-572
Persistent link: https://www.econbiz.de/10011313061