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61
Integrated marketing communications in retailing
Raman, Kalyan
;
Naik, Prasad A.
- In:
Retailing in the 21st century : current and future trends
,
(pp. 429-443)
.
2010
Persistent link: https://www.econbiz.de/10003938780
Saved in:
62
Predicting market orientation : Chinese retailers in a transitional economy
Sternquist, Brenda J.
;
Huang, Ying
;
Chen, Zhengyi
- In:
International journal of retail & distribution management
38
(
2010
)
4/5
,
pp. 360-378
Persistent link: https://www.econbiz.de/10003977673
Saved in:
63
"Bricks and clicks" : the impact of product returns on the strategies of multichannel retailers
Ofek, Elie
;
Katona, Zsolt
;
Sárváry, Miklós
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
1
,
pp. 42-60
Persistent link: https://www.econbiz.de/10008905595
Saved in:
64
Retail business in India
Arunachalam, Pitchan
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10008907291
Saved in:
65
Umgang mit Kanalkonflikten im Multi-Channel-Handel : Herausforderungen und Lösungsansätze aus der Praxis des Fashion Retail
Peters, Matthias
- In:
Web-Exzellenz im E-Commerce : Innovation und …
,
(pp. 249-262)
.
2010
Persistent link: https://www.econbiz.de/10003955871
Saved in:
66
How storefront displays influence retail store image
Cornelius, Britta Elisabeth
;
Natter, Martin
;
Faure, Corinne
- In:
Journal of retailing and consumer services
17
(
2010
)
2
,
pp. 143-151
Persistent link: https://www.econbiz.de/10003956377
Saved in:
67
An investigation of consumer brand choice behavior across different retail formats
Wang, Hui-ming Deanna
;
Bezawada, Ram
;
Tsai, Julia C. C.
- In:
Journal of marketing channels : ... distribution …
17
(
2010
)
3
,
pp. 219-242
Persistent link: https://www.econbiz.de/10008647358
Saved in:
68
Mikrogeographische Segmentierung von Einzelhandelsmärkten
Froböse, Michael
-
1995
Persistent link: https://www.econbiz.de/10008730085
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69
Modeling asymmetric consumer behavior and demand equations for bridging gaps in retailing
Rajagopal
- In:
New econometric modelling research
,
(pp. 171-186)
.
2008
Persistent link: https://www.econbiz.de/10003694085
Saved in:
70
The journal of retail marketing management research : JRMMR
Hatfield
-
1.2007/08-vol. 4, Nr. 1 (Oktober 2011) ; damit …
Persistent link: https://www.econbiz.de/10003674379
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