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The need for a social marketing perspective of consumer-driven health care
Marshall, Kimball P.; Skiba, Michaeline; Paul, David P. - In: International journal of pharmaceutical and healthcare … 3 (2009) 3, pp. 236-257
Persistent link: https://www.econbiz.de/10003929800
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On selling brotherhood like soap : influencing everyday disposal decisions
Warlop, Luk; Smeesters, Dirk; Vanden Abeele, Pierre - In: The why of consumption : contemporary perspectives on …, (pp. 197-215). 2005
Persistent link: https://www.econbiz.de/10003932981
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Memory issues pertaining to social marketing messages about behavior enactment versus non-enactment
Freeman, Dan; Shapiro, Stewart; Brucks, Merrie - In: Journal of consumer psychology : JCP : the official … 19 (2009) 4, pp. 629-642
Persistent link: https://www.econbiz.de/10003936186
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Emotional information management : concept development and measurement in public service announcements
Taute, Harry A.; Huhmann, Bruce A.; Thakur, Ramendra - In: Psychology & marketing 27 (2010) 5, pp. 417-444
Persistent link: https://www.econbiz.de/10003972413
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Do boys and girls go out to play? : women's football and social marketing at Euro 2005
Bell, Barbara; Blakey, Paul - In: International journal of sport management and marketing … 7 (2010) 3/4, pp. 156-172
Persistent link: https://www.econbiz.de/10003972890
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The role of socializing agents in communicating healthy eating to adolescents : a cross-cultural study
Chan, Kara; Prendergast, Gerard P.; Grønhøj, Alice; … - In: Journal of international consumer marketing 23 (2011) 1, pp. 59-74
Persistent link: https://www.econbiz.de/10008858057
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Social marketing to the business customer : listen to your B2B market, generate major account leads, and build client relationships
Gillin, Paul; Schwartzman, Eric - 2011
Persistent link: https://www.econbiz.de/10008860314
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If the noise coming from next door were loud music, you'd do something about It using mass media campaigns encouraging bystander intervention to stop partner violence
Cismaru, Magdalena; Jensen, Gitte; Lavack, Anne M. - In: Journal of advertising : official publication of the … 39 (2010) 4, pp. 69-82
Persistent link: https://www.econbiz.de/10008860328
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Unintended effects of a domestic violence campaign
Keller, Sarah N.; Wilkinson, Timothy J.; Otjen, A. J. - In: Journal of advertising : official publication of the … 39 (2010) 4, pp. 53-67
Persistent link: https://www.econbiz.de/10008860330
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Special section: 2009 International Nonprofit and Social Marketing Conference best papers
In: Australasian marketing journal 19 (2011) 1, pp. 41-75
Persistent link: https://www.econbiz.de/10008908966