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Qualitäts- und Werbestrategien bei Qualitätsunsicherheit der Konsumenten
Ringbeck, Jürgen - 1986
Persistent link: https://www.econbiz.de/10013340924
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From vineyard to table : Uncovering wine quality for sales management through machine learning
Ma, Rui; Mao, Di; Cao, Dongmei; Luo, Shuai; Gupta, Suraksha - In: Journal of business research : JBR 176 (2024), pp. 1-15
Persistent link: https://www.econbiz.de/10014550366
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Sales and marketing the Six Sigma way
Webber, Michael J.; Webb, Michael J. - 2006
The crisis in marketing and selling and what to do about it -- What is Six Sigma, and why should you care? -- The new … sales and marketing management strategy -- How a sales web site improved its conversion rate by 50%, and its revenue by 88 …% -- Tools for really aligning marketing and sales functions -- Designing a sales process that your customers and sales people …
Persistent link: https://www.econbiz.de/10003292017
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Applying the science of Six Sigma to the art of sales and marketing
Pestorius, Michael J. - 2006
Persistent link: https://www.econbiz.de/10003361535
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Six Sigma in sales and marketing : major benefits
Madhani, Pankaj M. - In: GITAM journal of management : a quarterly publication … 16 (2018) 1, pp. 21-31
Persistent link: https://www.econbiz.de/10012024846
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Sales, marketing, and continuous improvement : six best practices to achieve revenue growth and increase customer loyalty
Stowell, Daniel M. - 1997 - 1. ed., 1. print.
Persistent link: https://www.econbiz.de/10004331359
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Der Aufbau von Qualitätssignalen durch Werbung : eine empirische Studie am Beispiel eines neuen Gütezeichens
Winkler, Sabine - 2000
Persistent link: https://www.econbiz.de/10001538971
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Managing quality and pricing during a product recall : an analysis of pre-crisis, crisis and post-crisis regimes
Mukherjee, Arka; Carvalho, Margarida; Zaccour, Georges - 2021
Persistent link: https://www.econbiz.de/10012939464
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The effects of advertised quality emphasis and objective quality on sales
Kopalle, Praveen K.; Fisher, Robert J.; Sud, Bharat L.; … - In: Journal of marketing 81 (2017) 2, pp. 114-126
Persistent link: https://www.econbiz.de/10011697522
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Pricing decisions for three-echelon supply chain with advertising and quality effort-dependent fuzzy demand
Gupta, Rohit; Biswas, Indranil; Kumar, Sushil - In: International journal of production research 57 (2019) 9, pp. 2715-2731
Persistent link: https://www.econbiz.de/10012193194