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Unternehmensführung in der Mar...
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Kotler, Philip
121
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105
Homburg, Christian
79
Meffert, Heribert
75
Pepels, Werner
57
Keller, Kevin Lane
45
Sheth, Jagdish N.
41
Kirchgeorg, Manfred
40
Tomczak, Torsten
39
Kumar, V.
38
Backhaus, Klaus
36
Esch, Franz-Rudolf
34
Kleinaltenkamp, Michael
33
Wiedmann, Klaus-Peter
33
Bauer, Hans H.
32
Albers, Sönke
31
Kitchen, Philip J.
31
Vrontis, Demetris
29
Piercy, Nigel
28
Berndt, Ralph
27
Kerin, Roger A.
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Peter, Jerome Paul
27
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26
Kuß, Alfred
25
Diller, Hermann
24
Fritz, Wolfgang
24
O'Cass, Aron
24
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24
Belz, Christian
23
McDonald, Malcolm
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22
Melewar, T. C.
22
Varadarajan, Rajan
22
Ahlert, Dieter
21
Armstrong, Gary
21
Balmer, John M. T.
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Hinson, Robert
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Morgan, Neil A.
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Springer Fachmedien Wiesbaden
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Books on Demand GmbH <Norderstedt>
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European Society for Opinion and Marketing Research
15
Fördergesellschaft Marketing an der Universität Augsburg
14
IGI Global
13
OECD
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Verlag Franz Vahlen
11
Verlag Dr. Kovač
10
Haufe-Lexware GmbH & Co. KG
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Duncker & Humblot
7
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6
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6
Center of Market Oriented Product and Production Management
5
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5
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5
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5
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4
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4
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4
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4
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4
Internationales Arbeitsamt
4
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4
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4
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4
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Journal of business research : JBR
323
Industrial marketing management : the international journal for industrial and high-tech firms
249
SpringerLink / Bücher
200
Journal of strategic marketing
192
European journal of marketing : EJM
129
Europäische Hochschulschriften / 5
128
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122
Journal of the Academy of Marketing Science
109
The journal of business & industrial marketing
107
Journal of marketing communications
104
Journal of marketing
98
Marketing intelligence & planning
82
Journal of retailing and consumer services
79
Gabler Edition Wissenschaft
78
Springer eBook Collection
71
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67
Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
60
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59
Business horizons
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of advertising research
44
Journal of global marketing
43
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43
Springer eBook Collection / Business and Economics
43
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
International journal of technology marketing : IJTMkt
40
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
The journal of product & brand management
40
Journal of business economics : JBE
39
AMS review : official publication of the Academy of Marketing Science
38
Harvard-Business-Manager : das Wissen der Besten
38
Psychology & marketing
38
Marketing letters : a journal of research in marketing
37
Cogent business & management
35
Journal of business ethics : JOBE
35
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ECONIS (ZBW)
16,496
USB Cologne (EcoSocSci)
662
EconStor
16
USB Cologne (business full texts)
5
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31
Effektives Personalmarketing : Strategien, Instrumente, Fallstudien
Simon, Hermann
(
contributor
)
-
1995
Persistent link: https://www.econbiz.de/10000546361
Saved in:
32
South African marketing strategy : text & cases
Vandermerwe, Sandra
-
1975
Persistent link: https://www.econbiz.de/10000546721
Saved in:
33
Journal of strategic marketing
1993-: Abingdon : Taylor & Francis
;
anfangs: London : …
-
1.1993 -
Persistent link: https://www.econbiz.de/10000547766
Saved in:
34
Service-Marketing : Inhalte, Umsetzung, Erfolgsfaktoren
Müller, Helmut
-
1996
Persistent link: https://www.econbiz.de/10000548000
Saved in:
35
Unternehmens-Kommunikation als Lernprozeß : dem Erfolg auf der Spur ; das Beispiel der Hypo-Bank
Wever, Ulrich A.
-
1995
Persistent link: https://www.econbiz.de/10000548009
Saved in:
36
Produktpräferenzanalyse : ein modelltheoretisches und methodisches Konzept zur Marktsimulation mittels Präferenzerfassungsmodellen
Gutsche, Jens
-
1995
Persistent link: https://www.econbiz.de/10000548208
Saved in:
37
Marktsegmentierung als Marketingstrategie von Kreditinstituten unter besonderer Berücksichtigung jugendlicher Zielgruppen
Halsch, Gerhard
-
1995
Persistent link: https://www.econbiz.de/10000548209
Saved in:
38
Airline marketing and management
Shaw, Stephen
-
1987
-
2. ed., repr.
Persistent link: https://www.econbiz.de/10000548568
Saved in:
39
Die Bedeutung und Zukunft der modernen Konsumentenbank : bankbetriebliche Erfolgsfaktoren mit Hilfe der Delphi-Expertenbefragung
Swoboda, Uwe C.
-
1996
Persistent link: https://www.econbiz.de/10000549458
Saved in:
40
Strategic marketing for nonprofit organizations
Kotler, Philip
;
Andreasen, Alan R.
-
1996
-
5th ed
Persistent link: https://www.econbiz.de/10000549498
Saved in:
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