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Marketing research : text and cases
Wrenn, Bruce - 2002
This step-by-step textbook shows students how to design, conduct, and interpret market research. Marketing research: text and cases covers the full range of this topic from the difference between strategic and tactical decisions to choosing the proper research design and on to advice on...
Persistent link: https://www.econbiz.de/10011479544
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Marketing management : an international perspective
Kashani, Kamran (contributor) - 1999
Persistent link: https://www.econbiz.de/10001425910
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The customer century : lessons from world-class companies in integrated marketing and communications
Gronstedt, Anders - 2000
Persistent link: https://www.econbiz.de/10009512025
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Strategic marketing problems : cases and comments
Kerin, Roger A.; Peterson, Robert A. - 2010 - 12. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003874042
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Strategic marketing problems : cases and comments
Kerin, Roger A.; Peterson, Robert A. - 2007 - 11. ed.
Persistent link: https://www.econbiz.de/10003356223
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Competitive tendering : management and reality ; achieving value for money
Sayers, Philip - 1997 - 1. ed.
Persistent link: https://www.econbiz.de/10004360786
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Global marketing management : cases and readings
Buzzell, Robert D. (contributor) - 1995 - 3. ed.
Persistent link: https://www.econbiz.de/10004190432
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Marketing management : an Asian perspective
Kotler, Philip (contributor) - 1999 - 2. ed.
Persistent link: https://www.econbiz.de/10004552661
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Marketing management cases : planning and executing marketing strategy
Weilbacher, William M. - 1975 - 2. ed.
Persistent link: https://www.econbiz.de/10004747737
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Managerial marketing : strategy and cases
Bell, Martin Luther; Vincze, Julian W. - 1988 - 1. print.
Persistent link: https://www.econbiz.de/10004060333