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How market orientation enhances business performance through value creation : Iranian commercial banks
Aghazadeh, Hashem; Rahmanian, Emad; Abolmolouki, Hassan - In: International journal of financial services management … 10 (2020) 1, pp. 18-37
Persistent link: https://www.econbiz.de/10012284660
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PESTEL analysis-based evaluation of marketing strategies in the European banking sector : an application with IT2 fuzzy DEMATEL
Dinçer, Hasan; Pınarbaşı, Fatih - In: Handbook of research on decision-making techniques in …, (pp. 429-448). 2020
Persistent link: https://www.econbiz.de/10012292577
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The role of relationship marketing to building loyalty on bank customers
Zaid, Sudirman - 2020
Persistent link: https://www.econbiz.de/10012266380
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Evaluation of quantitative indicators of marketing activities in the banking sector
Csikósová, Adriana; Čulková, Katarína; … - In: Journal of business research : JBR 69 (2016) 11, pp. 5028-5033
Persistent link: https://www.econbiz.de/10011589107
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Investigating the influence of TQM, service quality and market orientation on customer satisfaction and loyalty in the Indian banking sector
Pattanayak, Durgesh; Koilakuntla, Maddulety; Punyatoya, … - In: International journal of quality & reliability management 34 (2017) 3, pp. 362-377
Persistent link: https://www.econbiz.de/10011694508
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Innovations of retail banks : expression of relationship marketing or product orientation?
Kieżel, Małgorzata - In: Acta scientiarum polonorum / Oeconomia : czasopismo … 15 (2016) 3, pp. 27-34
Persistent link: https://www.econbiz.de/10011647845
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Market orientation in a non-profit organisation
Hyder, Akmal S. - In: World review of entrepreneurship, management and … 12 (2016) 4, pp. 414-432
Persistent link: https://www.econbiz.de/10011650341
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Market orientation, learning orientation and business performance : the mediating role of innovation
Mahmoud, Mahmoud Abdulai; Blankson, Charles; … - In: The international journal of bank marketing : IJBM 34 (2016) 5, pp. 623-648
Persistent link: https://www.econbiz.de/10011606138
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Customer relationship management : an approach to competitive advantage in the banking sector by exploring the mediational role of loyalty
Bhat, Suhail Ahmad; Darzi, Mushtag Ahmad - In: The international journal of bank marketing : IJBM 34 (2016) 3, pp. 388-410
Persistent link: https://www.econbiz.de/10011593782
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Empfehlungsmarketing für das Bankgeschäft : Erfolgstreiber in der Neukundengewinnung
Straden, Gisbert - 2019
Persistent link: https://www.econbiz.de/10012027763