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Wedel, Michel
286
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91
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51
Kamakura, Wagner A.
48
DeSarbo, Wayne S.
29
DeSarbo, Wayne
15
Verhoef, Peter C.
13
Böckenholt, Ulf
11
Zhang, Jie
11
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10
Haaijer, Rinus
10
Leeflang, Peter
10
Hofstede, Frenkel ter
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Kamakura, Wagner
9
Lenk, Peter
9
Sándor, Zsolt
8
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7
Boter, Jaap
6
Rouwendal, Jan
6
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5
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5
Heerde, Harald J. van
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5
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4
Bockenholt, Ulf
4
Degeratu, Alexandru M.
4
Hofstede, Frenkel Ter
4
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4
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4
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4
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12
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Research report / Graduate School Research Institute Systems, Organisations and Management
9
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7
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6
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6
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6
Research Report / Faculteit Economie en Bedrijfskunde, Rijksuniversiteit Groningen
6
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6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Psychometrika
5
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4
Fundamentals of marketing research ; Vol. 6
4
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4
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4
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4
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4
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3
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3
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3
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3
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3
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Customer engagement marketing
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Economics Letters
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Foundations and Trends(R) in Marketing
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ECONIS (ZBW)
228
OLC EcoSci
68
RePEc
59
BASE
8
USB Cologne (EcoSocSci)
5
Other ZBW resources
1
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61
The impact of instant reward programs and bonus premiums on consumer purchase behavior
Minnema, Alec
;
Bijmolt, Tammo H. A.
;
Non, Mariëlle
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 194-211
Persistent link: https://www.econbiz.de/10011671966
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62
Friends with benefits : behavioral and fMRI studies on the effect of friendship reminders on self-control for compulsive and non-compulsive buyers
Vries, Eline L. E. de
;
Fennis, Bob Michaël
;
Bijmolt, …
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
2
,
pp. 336-358
Persistent link: https://www.econbiz.de/10011882570
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63
Special issue on marketing perspectives on digital business models
Verhoef, Peter C.
(
ed.
);
Bijmolt, Tammo H. A.
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012134251
Saved in:
64
Marketing perspectives on digital business models : a framework and overview of the special issue
Verhoef, Peter C.
;
Bijmolt, Tammo H. A.
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
3
,
pp. 341-349
Persistent link: https://www.econbiz.de/10012134254
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65
Managing product returns within the customer value framework
Minnema, Alec
;
Bijmolt, Tammo H. A.
;
Petersen, J. Andrew
; …
- In:
Customer engagement marketing
,
(pp. 95-118)
.
2018
Persistent link: https://www.econbiz.de/10011739845
Saved in:
66
Multi-tier loyalty programs to stimulate customer engagement
Bijmolt, Tammo H. A.
;
Krafft, Manfred
;
Sesé, F. Javier
; …
- In:
Customer engagement marketing
,
(pp. 119-139)
.
2018
Persistent link: https://www.econbiz.de/10011739846
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67
Multi-unit price promotions and their impact on purchase decisions and sales
Drechsler, Salome
;
Leeflang, Peter
;
Bijmolt, Tammo H. A.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 1049-1074
Persistent link: https://www.econbiz.de/10011708832
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68
When offline stores reduce online returns
Hirche, Christian F.
;
Bijmolt, Tammo H. A.
;
Gijsenberg, …
-
2021
Persistent link: https://www.econbiz.de/10012522241
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69
Promoting product returns : effects of price reductions on customer return behavior
Hirche, Christian F.
;
Gijsenberg, Maarten J.
;
Bijmolt, …
-
2021
Persistent link: https://www.econbiz.de/10012522247
Saved in:
70
Asking less, getting ,ore? : the influence of fixed-fee and threshold-based free shipping on online orders and returns
Hirche, Christian A.
;
Gijsenberg, Maarten J.
;
Bijmolt, …
-
2021
Persistent link: https://www.econbiz.de/10012522250
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