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Yoram "Jerry" Wind's contributions to marketing
Wind, Yoram - 2011
Persistent link: https://www.econbiz.de/10009270370
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Industrial source loyalty
Wind, Yoram - 2008
Persistent link: https://www.econbiz.de/10003727052
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Blurring the lines : is there a need to rethink industrial marketing?
Wind, Yoram - 2008
Persistent link: https://www.econbiz.de/10003611770
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Brand choice
Wind, Yoram - In: Selected aspects of consumer behavior : A summary from …, (pp. 239-258). 1977
Persistent link: https://www.econbiz.de/10003012181
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Brand loyalty and vulnerability
Wind, Yoram - In: Consumer and industrial buying behavior, (pp. 313-319). 1977
Persistent link: https://www.econbiz.de/10003012186
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A framework for classifying new-product forecasting models
Wind, Yoram - In: New-product forecasting : models and applications, (pp. 3-42). 1981
Persistent link: https://www.econbiz.de/10003012207
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Industrial buying behavior : source loyalty in the purchase of industrial components
Wind, Yoram - 1967
Persistent link: https://www.econbiz.de/10003012249
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Industrial source loyalty
Wind, Yoram - In: Journal of marketing research : JMR 7 (1970) 4, pp. 450-457
Persistent link: https://www.econbiz.de/10003012258
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Marketing and corporate strategy
Wind, Yoram - In: The Wharton magazine 6 (1982) 4, pp. 38-45
Persistent link: https://www.econbiz.de/10003012422
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A new procedure for concept evaluation
Wind, Yoram - In: Journal of marketing 37 (1973) 4, pp. 2-11
Persistent link: https://www.econbiz.de/10003012486