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Public and nonprofit marketing...
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Marketing
26
Dienstleistung
12
Dienstleistungssektor
12
Film industry
11
Filmwirtschaft
11
USA
11
United States
8
Vereinigte Staaten
8
Dienstleistungsmarketing
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Services marketing
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Kino
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Konsumentenverhalten
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Management
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Theorie
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Theory
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Marketingmanagement
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game theory
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Dienstleistung öffentliche
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Film
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Nonprofit-Marketing
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Preiswettbewerb
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Price competition
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Vertriebsweg
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competition
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competitive strategy
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Weinberg, Charles B.
98
Lovelock, Christopher H.
47
Swami, Sanjeev
12
Eliashberg, Jehoshua
11
Liu, Yong
10
Wirtz, Jochen
10
Wierenga, Berend
9
Dhar, Tirtha
7
Vandenbosch, Mark B.
6
Krider, Robert E.
5
Putler, Daniel S.
5
Zeng, Xiaohua
5
Dasgupta, Srabana
4
Ho, Jason
4
Ho, Jason Y. C.
3
Krug, Kersti
3
Lee, Eunkyu
3
Li, Tieshan
3
Montgomery, David B.
3
Raut, Sumit
3
Vandermerwe, Sandra
3
Wright, Lauren
3
Chang, Kwangpil
2
Chen, Xinlei
2
Chen, Yuxin
2
Dolen, Willemijn M. van
2
Gorn, Gerald J.
2
Hegie, Quintus
2
Hennig-Thurau, Thorsten
2
Ho, Jason Y.C.
2
Huisman, Dennis
2
Liang, Yitian
2
Miller, Steven J.
2
Quelch, John A.
2
Ryans, Adrian B.
2
Siddarth, S.
2
Weiss, Doyle L.
2
Aaker, David A.
1
Ang, Swee Hoon
1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Marketing Science
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
Management Science
6
Journal of cultural economics
4
Journal of marketing research : JMR
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Decision support systems : DSS ; the international journal
3
Marketing letters : a journal of research in marketing
3
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
2
Journal of marketing
2
Marketing management : a quarterly business management publication of the American Marketing Association
2
The journal of consumer marketing
2
The journal of services marketing
2
Agribusiness
1
Business Horizons
1
Business horizons
1
California management review
1
California management review : CMR
1
Decision sciences : DS
1
Foundations and Trends(R) in Marketing
1
Foundations and trends in marketing : FTMKT
1
Geographical analysis : an international journal of theoretical geography
1
Government marketing : theory and practice
1
Graduate School of Business, Stanford University, Research Paper
1
Handbook of marketing decision models
1
Handbook of pricing research in marketing
1
Harvard-Manager : Periodikum zu Theorie u. Praxis d. Managements
1
Interfaces : the INFORMS journal on the practice of operations research
1
Journal of Business Research
1
Journal of business research : JBR
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of contemporary business
1
Journal of marketing research
1
Journal of public policy & marketing
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Managing public enterprises
1
Manufacturing & Service Operations Management
1
McGraw-Hill series in marketing
1
Nature of the new firm : beyond the boundaries of organisations and institutions
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ECONIS (ZBW)
68
OLC EcoSci
26
RePEc
23
USB Cologne (EcoSocSci)
20
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1
Marketing for public and nonprofit managers
Lovelock, Christopher H.
;
Weinberg, Charles B.
-
1984
Persistent link: https://www.econbiz.de/10000078128
Saved in:
2
Implementing a product market strategy : the case of U.S. postal service
Lovelock, Christopher H.
;
Weinberg, Charles B.
- In:
Managing public enterprises
,
(pp. 261-290)
.
1982
Persistent link: https://www.econbiz.de/10002399174
Saved in:
3
The role of marketing in improving postal service effectiveness
Lovelock, Christopher H.
;
Weinberg, Charles B.
- In:
The Future of the postal service
,
(pp. 137-196)
.
1983
Persistent link: https://www.econbiz.de/10002399214
Saved in:
4
Public & nonprofit marketing : readings & cases
Lovelock, Christopher H.
;
Weinberg, Charles B.
-
1990
-
2. ed.
Persistent link: https://www.econbiz.de/10004192495
Saved in:
5
Marketing for public and nonprofit managers
Lovelock, Christopher H.
;
Weinberg, Charles B.
-
1984
Persistent link: https://www.econbiz.de/10004622274
Saved in:
6
Marketing challenges : cases and exercises
Lovelock, Christopher H.
;
Weinberg, Charles B.
Persistent link: https://www.econbiz.de/10004059324
Saved in:
7
Cases in public and nonprofit marketing
Lovelock, Christopher H.
(
contributor
); …
-
1977
Persistent link: https://www.econbiz.de/10013543663
Saved in:
8
Public and nonprofit marketing : cases and readings
Lovelock, Christopher H.
;
Weinberg, Charles B.
-
1984
Persistent link: https://www.econbiz.de/10013491088
Saved in:
9
Managing services : marketing, operations, and human resources
Lovelock, Christopher H.
(
contributor
)
-
1988
Persistent link: https://www.econbiz.de/10000752098
Saved in:
10
An international perspective on public sector marketing
Lovelock, Christopher H.
- In:
Government marketing : theory and practice
,
(pp. 114-143)
.
1981
Persistent link: https://www.econbiz.de/10002399185
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