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Theoretical contributions from services and non-business marketing
Lovelock, Christopher H. - 19XX
Persistent link: https://www.econbiz.de/10002400534
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Services marketing
Lovelock, Christopher H. (contributor) - 1996 - 3. ed.
Persistent link: https://www.econbiz.de/10004302147
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Services marketing
Lovelock, Christopher H. (contributor) - 1991 - 2. ed.
Persistent link: https://www.econbiz.de/10004137218
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Managing services : marketing, operations, and human resources
Lovelock, Christopher H. (contributor) - 1992 - 2. ed.
Persistent link: https://www.econbiz.de/10004153871
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Services marketing : text, cases, & readings
Lovelock, Christopher H. (contributor) - 1984
Persistent link: https://www.econbiz.de/10004621275
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Managing services : marketing, operations and human resources
Lovelock, Christopher H. - 1988
Persistent link: https://www.econbiz.de/10009589024
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Services marketing : [text, cases, & readings]
Lovelock, Christopher H. - 1991 - 2. ed.
Persistent link: https://www.econbiz.de/10013476892
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Jointly optimal sales commissions for nonincome maximizing sales forces
Weinberg, Charles B. - In: Management science : journal of the Institute for … 24 (1978) 12, pp. 1252-1258
Persistent link: https://www.econbiz.de/10003704757
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Marketing mix decision rules for nonprofit organizations
Weinberg, Charles B. - 2008
Persistent link: https://www.econbiz.de/10003717507
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Advertising decision rules for market share models
Weinberg, Charles B. - In: Decision sciences : DS 6 (1975), pp. 25-36
Persistent link: https://www.econbiz.de/10002985053