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31
Market analysis of growing competition in pharmaceutical industry
Cavazzani, Paola
;
Rajagopal
- In:
International journal of business competition and …
1
(
2010
)
1
,
pp. 31-44
Persistent link: https://www.econbiz.de/10009727501
Saved in:
32
Does intellectual property restrict output? : an analysis of pharmaceutical markets
Lakdawalla, Darius
;
Philipson, Tomas J.
- In:
The journal of law & economics
55
(
2012
)
2
,
pp. 151-187
Persistent link: https://www.econbiz.de/10009693711
Saved in:
33
Marketing
spending models
Fischer, Marc
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 557-589)
.
2014
Persistent link: https://www.econbiz.de/10010353472
Saved in:
34
Modelling the effects of promotion expenditures on sales of pharmaceuticals
Wieringa, Jaap E.
;
Leeflang, Peter
- In:
Applied economics
45
(
2013
)
22/24
,
pp. 3389-3399
Persistent link: https://www.econbiz.de/10010345405
Saved in:
35
Pharmaceutical
marketing
management
Udupa, N.
(
ed.
);
Sreedhar, D.
(
ed.
)
-
2015
Persistent link: https://www.econbiz.de/10011531938
Saved in:
36
Emerging promotional and pricing approaches in the US pharmaceutical market
O'Connor, Genevieve E.
- In:
The journal of product & brand management
23
(
2014
)
7
,
pp. 572-580
Persistent link: https://www.econbiz.de/10010467440
Saved in:
37
Marketing
the pharmacy
Oates, Melanie
- In:
Leadership and management in pharmacy practice
,
(pp. 215-235)
.
2015
Persistent link: https://www.econbiz.de/10010490815
Saved in:
38
Intellectual property and
marketing
Philipson, Tomas J.
;
Lakdawalla, Darius
-
2006
Persistent link: https://www.econbiz.de/10010434771
Saved in:
39
Broadening the
marketing
concept : service to humanity, or privatization of the public good?
Applbaum, Kalman
- In:
Inside marketing : practices, ideologies, devices
,
(pp. 269-298)
.
2011
Persistent link: https://www.econbiz.de/10008938702
Saved in:
40
Dynamic
marketing
capabilities in science-based firms : an exploratory investigation of the pharmaceutical industry
Bruni, Daniele Severi
;
Verona, Gianmario
- In:
British journal of management : BJM
20
(
2009
),
pp. 101-117
Persistent link: https://www.econbiz.de/10003844396
Saved in:
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