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Creative marketing communications : a practical guide to planning, skills and techniques
Yadin, Daniel L. - 2001 - 3. ed.
Persistent link: https://www.econbiz.de/10004724414
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Unethical practices of advertising in Bangladesh : a case study on some selective products
Huq, Sheikh Majedul; Nekmahmud, Md.; Aktar, Mst. Shuly - In: International journal of economics, finance and … 4 (2016) 1, pp. 10-19
Persistent link: https://www.econbiz.de/10011534644
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Creative strategy in advertising
Jewler, A. Jerome; Drewniany, Bonnie L. - 2005 - 8. ed.
Persistent link: https://www.econbiz.de/10004411001
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How to write great copy : learn the unwritten rules of copywriting
Gettins, Dominic - 2006 - 2. ed.
Persistent link: https://www.econbiz.de/10004504854
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СОВРЕМЕННОЕ СОСТОЯНИЕ И ПЕРСПЕКТИВЫ РАЗВИТИЯ СУДЕБНОЙ ЛИНГВИСТИЧЕСКОЙ ЭКСПЕРТИЗЫ РЕКЛАМЫ
ЧУБИНА Е.А. - In: Известия Тульского … (2013) 3, pp. 408-414
Статья посвящена современному анализу состоянию, выявлению проблем производства и перспективам развития судебной лингвистической экспертизы рекламы....
Persistent link: https://www.econbiz.de/10011228956
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Creative strategy in advertising
Jewler, A. Jerome; Drewniany, Bonnie L. - 2001 - 7. ed.
Persistent link: https://www.econbiz.de/10004720040
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Copywriting
Gabay, J. Jonathan - 2003
Persistent link: https://www.econbiz.de/10004726364
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Copywriting for the electronic media : a practical guide
Meeske, Milan D. - 2003 - 4. ed.
Persistent link: https://www.econbiz.de/10004766275
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Strategic copywriting : how to create effective advertising
Applegate, Edd - 2005
Persistent link: https://www.econbiz.de/10004820020
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Kiss & sell : writing for advertising
Sawyer, Robert - 2004
Persistent link: https://www.econbiz.de/10004797464