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Measuring word-of-mouth activity after a service encounter : are we measuring what customers communicate?

Terblanche, Nic S. - In: Service business 10 (2016) 2, pp. 283-299

Persistent link: https://www.econbiz.de/10011722297

Customer-perceived value and loyalty : how do key service quality dimensions matter in the context of B2C e-commerce?

Jiang, Ling; Jun, Minjoon; Yang, Zhilin - In: Service business 10 (2016) 2, pp. 301-317

Persistent link: https://www.econbiz.de/10011722302

The multichannel customer’s service experience : building satisfaction and trust

Fernández-Sabiote, Estela; Román, Sergio - In: Service business 10 (2016) 2, pp. 423-445

Persistent link: https://www.econbiz.de/10011722327

Enemies of cloud services usage : inertia and switching costs

Lucia-Palacios, Laura; Pérez-López, Raúl; … - In: Service business 10 (2016) 2, pp. 447-467

Persistent link: https://www.econbiz.de/10011722330

Customer forgiveness of unsatisfactory service : manifestations and antecedents

Yagil, Dana; Luria, Gil - In: Service business 10 (2016) 3, pp. 557-579

Persistent link: https://www.econbiz.de/10011722357

Cognitive and affective constituents of the consumption experience in retail service settings : effects on store loyalty

Alan, Alev Kocak; Kabadayi, Ebru Tumer; Yılmaz, Çengiz - In: Service business 10 (2016) 4, pp. 715-735

Persistent link: https://www.econbiz.de/10011722421

Can complaint-handling efforts promote customer engagement?

Cambra-Fierro, Jesús; Melero-Polo, Iguácel; Sesé, F. … - In: Service business 10 (2016) 4, pp. 847-866

Persistent link: https://www.econbiz.de/10011722441

Customer-to-customer interactions on customer citizenship behavior

Jung, Jin Ho; Yoo, Jay Jaewon - In: Service business 11 (2017) 1, pp. 117-139

Persistent link: https://www.econbiz.de/10011722674

Micro-enterprises' digital marketing tools for building customer relationships

Nikunen, Tuulia; Saarela, Martti; Oikarinen, Eeva-Liisa; … - In: Management 12 (2017) 2, pp. 171-188

The digital marketing environment is changing rapidly, and, for micro-enterprises, digital marketing is currently a vitally important opportunity. Attracting customers, engaging customers’ interest and participation, retaining customers, learning customers’ preferences and relating to...

Persistent link: https://www.econbiz.de/10011725194

Antecedents of participation in online brand communities and their purchasing behavior consequences

Mahrous, Abeer A.; Abdelmaaboud, Abdelhamid K. - In: Service business 11 (2017) 2, pp. 229-251

Persistent link: https://www.econbiz.de/10011732258