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Le marketing : fondements et a...
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Consumer behaviour
64
Konsumentenverhalten
55
Globalization
21
Globalisierung
17
Cultural identity
16
Kulturelle Identität
16
Canada
15
International marketing
14
Internationales Marketing
13
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12
Online-Handel
12
Welt
12
World
12
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11
Customer satisfaction
11
Culture
9
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9
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Kanada
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7
Markenführung
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Marketing management
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Marketingmanagement
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Markenartikel
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Brand
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English
146
Undetermined
128
French
4
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Author
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Laroche, Michel
241
Cleveland, Mark
34
Richard, Marie-Odile
28
Darmon, René Y.
25
Kim, Chankon
21
Petrof, John V.
20
Mazaheri, Ebrahim
17
Ueltschy, Linda C.
16
Kalamas, Maria
15
Yang, Zhiyong
15
Pons, Frank
13
Teng, Lefa
13
Nepomuceno, Marcelo Vinhal
10
Shobeiri, Saeed
9
Bergeron, Jasmin
8
Mourali, Mehdi
8
Papadopoulos, Nicolas
7
Zhou, Lianxi
7
Davidson, Alexander
5
Hui, Michael
5
Li, Rong
5
Takahashi, Ikuo
5
Browne, Elizabeth
4
Cho, Hyuksoo
4
Eggert, Axel
4
Mikhailitchenko, Andrey
4
Mikhailitchenko, Galina
4
Papadopoulos, Nicolas G.
4
Richard, Marie‐Odile
4
Yingwei, Ren
4
Zhang, Chun
4
Zhang, Man
4
Bocaranda, Claudia
3
Daghfous, Naoufel
3
Goutaland, Christine
3
Habibi, Mohammad Reza
3
Hallab, Ranim
3
Javalgi, Rajshekhar (Raj) G.
3
Kiani, Isar
3
Lee, Hanjoon
3
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Journal of business research : JBR
71
Journal of Business Research
31
Journal of Services Marketing
10
Journal of Consumer Marketing
9
Journal of retailing and consumer services
8
International Journal of Bank Marketing
6
International journal of advertising : the quarterly review of marketing communications
6
The journal of services marketing
6
International marketing review
5
Business horizons
4
International Marketing Review
4
Journal of Economic Psychology
4
Journal of advertising research
4
Journal of international consumer marketing
4
Journal of retailing
4
Business Horizons
3
European journal of operational research : EJOR
3
International journal of consumer studies
3
Journal of economic psychology : research in economic psychology and behavioral economics
3
Journal of international marketing
3
Journal of the Academy of Marketing Science
3
Marketing and multicultural diversity
3
Psychology & marketing
3
The journal of consumer marketing
3
International journal of hospitality management
2
Journal of Consumer Research
2
Journal of Product & Brand Management
2
Journal of business ethics : JOBE
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of marketing communications
2
Journal of marketing research : JMR
2
Multinational business review
2
OR-Spektrum : quantitative approaches in management
2
The Black consumer : dimensions of behavior and strategy
2
The journal of applied business research
2
Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l'Administration
1
Cross-cultural and critical perspectives on brands
1
Die Betriebswirtschaft / DBW-Depot
1
Die Betriebswirtschaft, DBW-Depot
1
Documents de recherche / ESSEC Centre de Recherche
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ECONIS (ZBW)
112
OLC EcoSci
73
RePEc
43
Other ZBW resources
38
USB Cologne (EcoSocSci)
13
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81
Globalization, culture, religion, and values : comparing consumption patterns of Lebanese Muslims and Christians
Cleveland, Mark
;
Laroche, Michel
;
Hallab, Ranim
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 958-967
Persistent link: https://www.econbiz.de/10009755392
Saved in:
82
Recent advances in globalization, culture and marketing strategy : introduction to the special issue
Laroche, Michel
;
Park, Seong-yeon
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 955-957
Persistent link: https://www.econbiz.de/10009755393
Saved in:
83
Special section: Recent advances in globalization, culture and marketing strategy
Laroche, Michel
(
contributor
)
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 955-1059
Persistent link: https://www.econbiz.de/10009755398
Saved in:
84
Demarketing teen tobacco and alcohol use : negative peer influence and longitudinal roles of parenting and self-esteem
Yang, Zhiyong
;
Schaninger, Charles M.
;
Laroche, Michel
- In:
Journal of business research : JBR
66
(
2013
)
4
,
pp. 559-567
Persistent link: https://www.econbiz.de/10009724739
Saved in:
85
Shaping e-retailer's website personality : the importance of experiential marketing
Shobeiri, Saeed
;
Laroche, Michel
;
Mazaheri, Ebrahim
- In:
Journal of retailing and consumer services
20
(
2013
)
1
,
pp. 102-110
Persistent link: https://www.econbiz.de/10009702203
Saved in:
86
Constitutive marketing : towards understanding brand community formation
Kilambi, Ana
;
Laroche, Michel
;
Richard, Marie-Odile
- In:
International journal of advertising : the quarterly …
32
(
2013
)
1
,
pp. 45-64
Persistent link: https://www.econbiz.de/10009722523
Saved in:
87
A model of online consumer behavior
Laroche, Michel
;
Richard, Marie-Odile
- In:
Handbook of strategic e-business management
,
(pp. 325-346)
.
2014
Persistent link: https://www.econbiz.de/10010233070
Saved in:
88
Pro-environmental behaviors for thee but not for me : green giants, green Gods, and external environmental locus of control
Kalamas, Maria
;
Cleveland, Mark
;
Laroche, Michel
- In:
Journal of business research : JBR
67
(
2014
)
2
,
pp. 12-22
Persistent link: https://www.econbiz.de/10010237688
Saved in:
89
Cross-linguistic validation of a unidimensional scale for cosmopolitanism
Cleveland, Mark
;
Laroche, Michel
;
Takahashi, Ikuo
; …
- In:
Journal of business research : JBR
67
(
2014
)
3
,
pp. 268-277
Persistent link: https://www.econbiz.de/10010245276
Saved in:
90
The influence of culture, emotions, intangibility, and atmospheric cues on online behavior
Mazaheri, Ebrahim
;
Richard, Marie Odile
;
Laroche, Michel
; …
- In:
Journal of business research : JBR
67
(
2014
)
3
,
pp. 253-259
Persistent link: https://www.econbiz.de/10010245282
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