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Die Wirkung von Glaubwürdigkeit in der Marketingkommunikation : eine Analyse der kurz- und langfristigen Effekte
Küster-Rohde, Franziska - 2010 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003927072
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Unternehmens- und Marketingkommunikation : Handbuch für ein integriertes Kommunikationsmanagement
Bruhn, Manfred - 2005
Persistent link: https://www.econbiz.de/10002216477
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Culture and positioning as determinants of strategy : personality and the business organization
Ellson, Tony - 2004
Persistent link: https://www.econbiz.de/10004445103
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Start up marketing : an entrepreneur's guide to advertising, marketing and promoting your business
Nulman, Philip R. - 1997
Persistent link: https://www.econbiz.de/10004355926
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Get noticed : how to boost your small business profile in 30 days or less
Gardner, Paula - 2005
Persistent link: https://www.econbiz.de/10004925345
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Integrated advertising, promotion, & marketing communications
Clow, Kenneth E.; Baack, Donald - 2004 - 2. ed
Persistent link: https://www.econbiz.de/10004781976
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Mind to mind marketing : communicating with 21st-century customers
Alder, Harry - 2001
Persistent link: https://www.econbiz.de/10004749018
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A reader in marketing communications
Kitchen, Philip J. (contributor) - 2005
Persistent link: https://www.econbiz.de/10004833119
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Integrated advertising, promotion, & marketing communications
Clow, Kenneth E.; Baack, Donald - 2007 - 3. ed
Persistent link: https://www.econbiz.de/10004891680
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Creative marketing communications : a guide to planning, skills and techniques
Yadin, Daniel L. - 1998 - 2. ed.
Persistent link: https://www.econbiz.de/10004376775