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Strategic marketing management...
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Strategisches Management
40,267
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32,959
Marketing
31,412
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8,549
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8,490
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8,468
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6,959
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5,541
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4,983
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4,159
Management
4,086
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3,819
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3,567
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3,558
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3,519
Consumer behaviour
3,372
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3,247
Innovation
2,997
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2,988
Innovationsmanagement
2,986
Organisatorischer Wandel
2,923
Multinationales Unternehmen
2,822
Relationship marketing
2,626
Beziehungsmarketing
2,616
Innovation management
2,612
marketing
2,596
SME
2,519
Electronic Commerce
2,517
KMU
2,517
Transnational corporation
2,480
Erfolgsfaktor
2,452
Fallstudiensammlung
2,343
Wettbewerbsstrategie
2,223
Strategische Planung
2,163
Case studies
1,994
Success factor
1,978
Brand management
1,961
Competitive strategy
1,956
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1,947
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1,957
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960
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566
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Bruhn, Manfred
331
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282
Kotler, Philip
271
Pepels, Werner
226
Homburg, Christian
182
Wiedmann, Klaus-Peter
165
Huber, Frank
150
Belz, Christian
120
Bauer, Hans H.
115
Fritz, Wolfgang
111
Tomczak, Torsten
106
Diller, Hermann
96
Irwin, Scott H.
94
Burmann, Christoph
93
Kreutzer, Ralf T.
93
Esch, Franz-Rudolf
92
Ahlert, Dieter
86
Backhaus, Klaus
81
Hitt, Michael A.
80
Hinterhuber, Hans H.
74
Rugman, Alan M.
74
Simon, Hermann
74
Zentes, Joachim
73
Kirchgeorg, Manfred
71
Kuß, Alfred
71
Sheth, Jagdish N.
70
Kleinaltenkamp, Michael
69
Kaiser, Harry M.
68
McDonald, Malcolm
68
Heinemann, Gerrit
67
Reinecke, Sven
67
Sträßer, Anne-Katrin
65
Aaker, David A.
62
Wilson, William W.
62
Good, Darrel L.
61
Wirtz, Bernd W.
61
Müller-Stewens, Günter
60
Keuper, Frank
59
Kühn, Richard
59
Unger, Fritz
59
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Springer Fachmedien Wiesbaden
719
Agricultural and Applied Economics Association - AAEA
542
Department of Agricultural, Food and Resource Economics, Michigan State University
236
Charles H. Dyson School of Applied Economics and Management, Cornell University
188
Department of Agribusiness and Applied Economics, North Dakota State University
147
International Association of Agricultural Economists - IAAE
144
European Association of Agricultural Economists - EAAE
140
Southern Agricultural Economics Association - SAEA
134
International Water Management Institute (IWMI)
128
Department of Agricultural and Consumer Economics, University of Illinois at Urbana-Champaign
123
Verlag Dr. Kovač
114
Economic Research Service, Department of Agriculture
111
American Marketing Association
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African Association of Agricultural Economists - AAAE
98
NCR-134 Conference on Applied Commodity Price Analysis, Forecasting, and Market Risk Management
97
Australian Agricultural and Resource Economics Society - AARES
95
Department of Applied Economics, College of Agricultural, Food, and Environmental Sciences
94
Edward Elgar Publishing
81
Haufe-Lexware GmbH & Co. KG
81
Université Paris-Dauphine (Paris IX)
74
National Bureau of Economic Research
73
Office of the Chief Economist, Department of Agriculture
72
IGI Global
69
Springer-Verlag GmbH
67
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
54
Department of Agricultural & Applied Economics, University of Wisconsin-Madison
51
Springer Gabler <Firma>
48
Books on Demand GmbH <Norderstedt>
47
De Gruyter Oldenbourg
47
Department of Agricultural and Resource Economics, University of California-Berkeley
47
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
47
Verlag Franz Vahlen
47
International Livestock Research Institute (ILRI), Consultative Group on International Agricultural Research (CGIAR)
45
OECD
45
Sociedade Brasileira de Economia e Sociologia Rural - SOBER
40
Western Agricultural Economics Association - WAEA
40
Springer International Publishing
38
W. Kohlhammer GmbH
36
Wiley-VCH
36
Gesellschaft zur Erforschung des Markenwesens
35
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SpringerLink / Bücher
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Springer eBook Collection
619
European Journal of Marketing
474
Gabler Edition Wissenschaft
474
Journal of business research : JBR
451
Springer eBook Collection / Business and Economics
436
Europäische Hochschulschriften / 5
426
Research
322
Strategic management journal
261
Lehrbuch
259
Industrial marketing management : the international journal for industrial and high-tech firms
251
Marketing Intelligence & Planning
211
Journal of Food Distribution Research
208
Technological forecasting & social change : an international journal
188
Long range planning : LRP ; international journal of strategic management
187
essentials
170
Harvard business review : HBR
163
Harvard-Business-Manager : das Wissen der Besten
147
Journal of business strategy
145
Management Science
133
Premier reference source
131
Journal of Agricultural and Applied Economics
130
Business horizons
126
Business strategy and the environment
126
Springer eBook Collection / Business and Management
125
Gabler Research
124
Journal of strategy and management
124
Journal of business ethics : JOBE
120
Management decision : MD
120
Strategy & leadership : a publication of Strategic Leadership Forum
118
Hamburger Schriften zur Marketingforschung
116
Journal of Consumer Marketing
116
Neue betriebswirtschaftliche Forschung : Nbf
116
Management science : journal of the Institute for Operations Research and the Management Sciences
109
Berichte aus der Betriebswirtschaft
103
Edward Elgar E-Book Archive
103
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
101
European journal of marketing : EJM
98
Gabler-Edition Wissenschaft
97
California management review
96
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ECONIS (ZBW)
61,946
USB Cologne (EcoSocSci)
24,048
RePEc
6,811
Other ZBW resources
2,815
BASE
1,910
EconStor
377
USB Cologne (business full texts)
348
OLC EcoSci
127
ArchiDok
10
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Showing
1
-
10
of
98,392
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marketing
mistakes and successes
Hartley, Robert F.
-
2004
-
9. ed.
Persistent link: https://www.econbiz.de/10004492061
Saved in:
2
Getting it right the second time : remarketing strategies that have turned failures into successes
Gershman, Michael
-
2000
Persistent link: https://www.econbiz.de/10004766070
Saved in:
3
Marketing
Stokes, David
-
2002
-
3. ed.
Persistent link: https://www.econbiz.de/10004742712
Saved in:
4
Understanding
marketing
: a European casebook
Phillips, Celia M.
(
contributor
);
Pruyn, Ad
(
contributor
); …
-
2000
Persistent link: https://www.econbiz.de/10004711266
Saved in:
5
The
marketing
casebook : cases and concepts
Dibb, Sally
-
2002
-
2. ed., reprint.
Persistent link: https://www.econbiz.de/10004799701
Saved in:
6
Marketing
mistakes and successes
Hartley, Robert F.
-
2001
-
8. ed.
Persistent link: https://www.econbiz.de/10004777401
Saved in:
7
Place branding : glocal, virtual and physical identities, constructed, imagined and experienced
Govers, Robert
;
Go, Frank M.
-
2009
Persistent link: https://www.econbiz.de/10004942290
Saved in:
8
Marketing
power plays : how the world's most ingenious marketers reach the top of their game
Adler, Stephen J.
(
contributor
); …
-
2007
Persistent link: https://www.econbiz.de/10004877343
Saved in:
9
Marketing
in the era of accountability : identifying the
marketing
practices and metrics that truly increase profitability
Binet, Les
;
Field, Peter
-
2007
Persistent link: https://www.econbiz.de/10004895488
Saved in:
10
Fail better! : stumbling to success in sales and
marketing
; 25 remarkable renegades show how
Brown, Stephen
-
2008
Persistent link: https://www.econbiz.de/10004897043
Saved in:
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