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This Handbook presents the state of the art in the scientific field of experience economy studies. It offers a rich and varied collection of contributions that discuss different issues of crucial importance for our understanding of the experience economy. Each chapter reflects diverse scientific...
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Man muss nicht gleich in Panik verfallen, wenn man liest, wie tief hier in die Psychologie gegriffen wird für Markenakzeptanz und Kundenbindung. Die Autoren, Spezialisten für Kommunikationspsychologie und Eventmarketing, ziehen alle Register der Neurowissenschaften, um über Emotionen in das...
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Events as a Customer Touchpoint in Student Life -- Event Portfolios of Higher Education Institutions -- Differences and Similarities in Motivation for Offline and Online eSports-Event Consumption -- Interaction in Social Live Streaming Services.
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