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Fast-food restaurant advertising on television and its influence on childhood obesity
Chou, Shin-yi; Rashad, Inas; Grossman, Michael - In: The journal of law & economics 51 (2008) 4, pp. 599-618
Persistent link: https://www.econbiz.de/10003808633
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The efficacy of brand-execution tactics in TV advertising, brand placements, and Internet advertising
Romaniuk, Jenni - In: Journal of advertising research 49 (2009) 2, pp. 143-150
Persistent link: https://www.econbiz.de/10003860456
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Television: back to the future
Sharp, Byron; Beal, Virginia; Collins, Martin - In: Journal of advertising research 49 (2009) 2, pp. 211-219
Persistent link: https://www.econbiz.de/10003860576
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The effects of culture and product type on the use of humor in Greek TV advertising : an application of Speck's humorous message taxonomy
Leonidas, Hatzithomas; Christina, Boutsouki; Yorgos, Zotos - In: Journal of current issues and research in advertising : … 31 (2009) 1, pp. 43-61
Persistent link: https://www.econbiz.de/10003862203
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Investigating factors affecting brand awareness of virtual advertising
Tsuji, Yosuke; Bennett, Gregg; Leigh, James H. - In: Journal of sport management : the official journal of … 23 (2009) 4, pp. 511-544
Persistent link: https://www.econbiz.de/10003864637
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Advertising to "active" viewers : consumer attitudes in the US and South Korea
Kwak, Hyokjin; Andras, Trina Larsen; Zinkhan, George M. - In: International journal of advertising : the quarterly … 28 (2009) 1, pp. 49-75
Persistent link: https://www.econbiz.de/10003819152
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Televised consumption : women, advertisers and the early daytime television industry
Stole, Inger L. - In: The advertising and consumer culture reader, (pp. 59-75). 2009
Persistent link: https://www.econbiz.de/10003848355
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The commodity flow of US children's television
McAllister, Matthew P.; Giglio, J. Matt - In: The advertising and consumer culture reader, (pp. 110-127). 2009
Persistent link: https://www.econbiz.de/10003848365
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Enhancing the television-viewing experience through commercial interruptions
Nelson, Leif D.; Meyvis, Tom; Galak, Jeff - In: Journal of consumer research : JCR ; an … 36 (2009/10) 2, pp. 160-172
Persistent link: https://www.econbiz.de/10003880173
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Promoting the network brand : an exploration of network and local affiliate on-air promotion during the Super Bowl, 2001-2006
Alessandri, Susan Westcott - In: Journal of promotion management : JPM 15 (2009) 1/2, pp. 150-164
Persistent link: https://www.econbiz.de/10003884531