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Advertising in the Aging Society : Understanding Representations, Practitioners, and Consumers in Japan
Prieler, Michael - 2016
Population aging is a powerful megatrend affecting many countries around the world. This demographic shift has vast effects on societies, economies and businesses, and thus also for the advertising industry. Advertising in the Aging Societ y presents an insight into advertising practitioners and...
Persistent link: https://www.econbiz.de/10012396674
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Applying social cognition to consumer-focused strategy
Kardes, Frank R. (contributor) - 2005
Persistent link: https://www.econbiz.de/10004857601
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Ad Hoc Arabism : advertising, culture, and technology in Saudi Arabia
Zirinski, Roni - 2005
Persistent link: https://www.econbiz.de/10004860368
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Capturing the elusive simplifier
Jonsson, Pernilla - 2006
Persistent link: https://www.econbiz.de/10004868871
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The marketing power of emotion
O'Shaughnessy, John; O'Shaughnessy, Nicholas Jackson - 2003
Persistent link: https://www.econbiz.de/10004766433
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The personality continuum and consumer behavior
Albanese, Paul J. - 2002
Persistent link: https://www.econbiz.de/10004766563
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Inside the mind of the shopper : the science of retailing
Sorensen, Herb - 2009
Persistent link: https://www.econbiz.de/10004938614
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A price is a signal : on intrinsic motivation and crowding out
Bolle, Friedel - 2006
Persistent link: https://www.econbiz.de/10004882181
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Handbook of consumer psychology
Haugtvedt, Curtis P. (contributor) - 2008
Persistent link: https://www.econbiz.de/10004899345