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The name of the beast : the perilous process of naming brands, products and companies
Taylor, Neil - 2007
Persistent link: https://www.econbiz.de/10004878385
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How brands become icons : the principles of cultural branding
Holt, Douglas B. - 2004
Persistent link: https://www.econbiz.de/10004241903
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Building strong brands
Aaker, David A. - 2002 - Paperback ed.
Persistent link: https://www.econbiz.de/10004713265
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Branding for dummies : [discover a dynamic system for brand creation and management]
Chiaravalle, Bill; Schenck, Barbara Findlay - 2007
Persistent link: https://www.econbiz.de/10004889531
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The philosophy of branding : great philosophers think brands
Braun, Thom - 2004 - repr.
Persistent link: https://www.econbiz.de/10004797186
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Identity solutions
Cullen, Cheryl Dangel (contributor); Schell, Amy (contributor) - 2003
Persistent link: https://www.econbiz.de/10004661914
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The soul of the corporation : how to manage the identity of your company
Bouchikhi, Hamid; Kimberly, John R. - 2008
Persistent link: https://www.econbiz.de/10004898426
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The making of a name : the inside story of the brands we buy
Rivkin, Steve; Sutherland, Fraser - 2004
Persistent link: https://www.econbiz.de/10004799732
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Brands
Danesi, Marcel - 2006
Persistent link: https://www.econbiz.de/10004780985
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Private label strategy : how to meet the store brand challenge
Kumar, Nirmalya; Steenkamp, Jan-Benedict Evangelista - 2007
Persistent link: https://www.econbiz.de/10004284774