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ADMAP : for decisionmakers in advertising, marketing, media, planning & research
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Predicting market success : new ways to measure customer loyalty and engage customers with your brand
Passikoff, Robert
-
2006
Persistent link: https://www.econbiz.de/10003321111
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2
BRANDING - Are you really a 'brand'? What kind of brand is yours? If you don't know where it stands on the brand continuum, chances are you'll adopt the wrong strategies.
Passikoff, Robert
- In:
ADMAP : for decisionmakers in advertising, marketing, …
41
(
2006
)
4
,
pp. 43-45
Persistent link: https://www.econbiz.de/10006747202
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3
BRAND STRATEGY - Logo Land: Theme park or factory? Do you know what your logo really adds to your brand? Will a new logo be worth the price? Yes, you can measure it!
Passikoff, Robert
- In:
ADMAP : for decisionmakers in advertising, marketing, …
40
(
2005
)
5
,
pp. 16-17
Persistent link: https://www.econbiz.de/10006752251
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4
RETAIL MARKETING - Move from sales pitch to conversation with consumers - A recession makes it more important for retailers to engage fully with shoppers.
Passikoff, Robert
- In:
ADMAP : for decisionmakers in advertising, marketing, …
(
2009
),
pp. 42-44
Persistent link: https://www.econbiz.de/10008261597
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5
Don't be like Starbucks and lose sight of customers' brand ideals - In difficult times, the 'Rule of Six', is a measure of whether your brand will get customers' benefit of the dou...
Passikoff, Robert
- In:
ADMAP : for decisionmakers in advertising, marketing, …
(
2008
),
pp. 26-28
Persistent link: https://www.econbiz.de/10008147727
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6
US AUTO SECTOR Building loyalty for an auto brand is a complex balance of rational and emotional factors.
Passikoff, Robert
- In:
ADMAP : for decisionmakers in advertising, marketing, …
(
2010
),
pp. 30-32
Persistent link: https://www.econbiz.de/10008454747
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7
CUSTOMER LOYALTY Optimise return on customer loyalty Effective customer loyalty predictors need to consider how the brand measures up to the consumer's category ideal.
Passikoff, Robert
;
Shea, Amy
- In:
ADMAP : for decisionmakers in advertising, marketing, …
(
2011
),
pp. 14-16
Persistent link: https://www.econbiz.de/10008813729
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8
PRACTICAL APPLICATIONS - Break the old habits - Experimentation is key to good BE practice, as evidenced by both public service and brand campaigns.
Passikoff, Robert
;
Shea, Amy
- In:
ADMAP : for decisionmakers in advertising, marketing, …
(
2010
),
pp. 32-34
Persistent link: https://www.econbiz.de/10008393682
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9
TRENDS - 10 consumer spending trends - How brands will need to appeal to shoppers over the next 18 months.
Passikoff, Robert
;
Shea, Amy
- In:
ADMAP : for decisionmakers in advertising, marketing, …
(
2010
),
pp. 14-16
Persistent link: https://www.econbiz.de/10008415182
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10
Focus: Consumer engagement - C-MEEs: Cross-media engagement evaluations - Media ecology influences brand engagement. But how much does each medium contribute? Here is a method for...
Passikoff, Robert
;
Keys, Brand
;
Schultz, Don E.
- In:
ADMAP : for decisionmakers in advertising, marketing, …
(
2007
),
pp. 31-34
Persistent link: https://www.econbiz.de/10007873642
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