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Marketing strategy and managem...
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Strategisches Management
40,205
Strategic management
32,892
Marketing
31,389
Marketingmanagement
17,055
Marketing management
16,232
Theorie
9,730
Theory
9,646
Deutschland
9,203
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7,749
Consumer behaviour
5,403
Konsumentenverhalten
5,285
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4,581
Unternehmenserfolg
4,508
Firm performance
4,256
United States
4,152
Relationship marketing
4,024
Beziehungsmarketing
4,021
Management
3,845
Innovation
3,535
Unternehmen
3,437
Innovationsmanagement
3,293
Brand management
3,017
Markenführung
3,010
KMU
3,002
SME
3,001
Organizational change
2,981
Organisatorischer Wandel
2,969
Innovation management
2,938
Multinationales Unternehmen
2,922
Electronic Commerce
2,786
Transnational corporation
2,641
Erfolgsfaktor
2,639
marketing
2,593
Wettbewerbsstrategie
2,465
Marktforschung
2,301
Online-Marketing
2,250
Competitive strategy
2,195
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2,176
Werbung
2,174
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2,144
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14,763
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828
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Bibliography included
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1,150
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1,043
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950
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696
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579
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466
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265
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Bruhn, Manfred
369
Meffert, Heribert
322
Kotler, Philip
290
Pepels, Werner
245
Homburg, Christian
216
Wiedmann, Klaus-Peter
181
Huber, Frank
155
Bauer, Hans H.
140
Belz, Christian
135
Fritz, Wolfgang
124
Tomczak, Torsten
119
Esch, Franz-Rudolf
115
Diller, Hermann
112
Burmann, Christoph
104
Kreutzer, Ralf T.
101
Backhaus, Klaus
100
Ahlert, Dieter
95
Irwin, Scott H.
94
Sheth, Jagdish N.
94
Kirchgeorg, Manfred
87
Kaiser, Harry M.
86
Simon, Hermann
86
Hitt, Michael A.
82
Kleinaltenkamp, Michael
82
McDonald, Malcolm
80
Albers, Sönke
78
Kumar, V.
78
Reinecke, Sven
76
Hinterhuber, Hans H.
74
Kuß, Alfred
74
Rugman, Alan M.
74
Heinemann, Gerrit
71
Zentes, Joachim
70
Aaker, David A.
69
Herrmann, Andreas
68
Vrontis, Demetris
68
Wirtz, Bernd W.
68
Kühn, Richard
66
Sträßer, Anne-Katrin
65
Berndt, Ralph
62
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Springer Fachmedien Wiesbaden
733
Agricultural and Applied Economics Association - AAEA
542
Department of Agricultural, Food and Resource Economics, Michigan State University
236
Charles H. Dyson School of Applied Economics and Management, Cornell University
188
Department of Agribusiness and Applied Economics, North Dakota State University
147
International Association of Agricultural Economists - IAAE
143
European Association of Agricultural Economists - EAAE
140
Southern Agricultural Economics Association - SAEA
134
American Marketing Association
125
Department of Agricultural and Consumer Economics, University of Illinois at Urbana-Champaign
123
Verlag Dr. Kovač
115
Economic Research Service, Department of Agriculture
111
African Association of Agricultural Economists - AAAE
98
NCR-134 Conference on Applied Commodity Price Analysis, Forecasting, and Market Risk Management
97
Australian Agricultural and Resource Economics Society - AARES
94
Department of Applied Economics, College of Agricultural, Food, and Environmental Sciences
94
Haufe-Lexware GmbH & Co. KG
81
Edward Elgar Publishing
80
National Bureau of Economic Research
80
IGI Global
77
Office of the Chief Economist, Department of Agriculture
72
Université Paris-Dauphine (Paris IX)
70
Springer-Verlag GmbH
66
Books on Demand GmbH <Norderstedt>
63
Department of Agricultural & Applied Economics, University of Wisconsin-Madison
51
Springer Gabler <Firma>
49
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
49
De Gruyter Oldenbourg
48
OECD
48
Department of Agricultural and Resource Economics, University of California-Berkeley
47
Verlag Franz Vahlen
47
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
46
International Livestock Research Institute (ILRI), Consultative Group on International Agricultural Research (CGIAR)
45
European Society for Opinion and Marketing Research
44
Sociedade Brasileira de Economia e Sociologia Rural - SOBER
40
Western Agricultural Economics Association - WAEA
40
Springer International Publishing
39
Fördergesellschaft Marketing an der Universität Augsburg
38
W. Kohlhammer GmbH
37
Wiley-VCH
37
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Journal of business research : JBR
684
Springer eBook Collection
634
Gabler Edition Wissenschaft
498
Europäische Hochschulschriften / 5
488
European Journal of Marketing
463
Springer eBook Collection / Business and Economics
439
Industrial marketing management : the international journal for industrial and high-tech firms
425
Research
325
Strategic management journal
264
Lehrbuch
257
Journal of strategic marketing
229
Journal of Food Distribution Research
208
Marketing Intelligence & Planning
199
Harvard business review : HBR
196
European journal of marketing : EJM
195
Technological forecasting & social change : an international journal
193
Long range planning : LRP ; international journal of strategic management
188
Harvard-Business-Manager : das Wissen der Besten
184
Journal of marketing management : MM
180
essentials
173
Journal of the Academy of Marketing Science
171
Management science : journal of the Institute for Operations Research and the Management Sciences
165
Journal of business strategy
155
The journal of business & industrial marketing
155
Business horizons
154
Journal of marketing
149
Journal of business ethics : JOBE
146
Premier reference source
146
Management decision : MD
139
Management Science
135
Business strategy and the environment
133
Journal of Agricultural and Applied Economics
130
Springer eBook Collection / Business and Management
130
Marketing intelligence & planning
129
Gabler Research
125
Hamburger Schriften zur Marketingforschung
125
Journal of strategy and management
125
Strategy & leadership : a publication of Strategic Leadership Forum
120
Neue betriebswirtschaftliche Forschung : Nbf
119
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ECONIS (ZBW)
72,757
USB Cologne (EcoSocSci)
21,773
RePEc
6,389
Other ZBW resources
2,106
BASE
1,850
USB Cologne (business full texts)
351
EconStor
351
OLC EcoSci
127
ArchiDok
10
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Showing
1
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of
105,714
Sort
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date (oldest first)
1
Strategic
marketing
for nonprofit organizations
Kotler, Philip
;
Andreasen, Alan R.
-
1996
-
5th ed
Persistent link: https://www.econbiz.de/10000549498
Saved in:
2
Bankmarketing im Firmenkundengeschäft : von der Strategie zum Kunden
Schmoll, Anton
(
ed.
)
-
1997
Persistent link: https://www.econbiz.de/10000622925
Saved in:
3
Segmentation and positioning for strategic
marketing
decisions
Myers, James H.
-
1996
Persistent link: https://www.econbiz.de/10000584302
Saved in:
4
Strategisches
Marketing
für Publikumszeitschriften
Streng, Isabel
-
1996
Persistent link: https://www.econbiz.de/10000585061
Saved in:
5
Dienstleistungsmarketing : Grundlagen, Konzepte, Methoden ; mit Fallbeispielen
Meffert, Heribert
;
Bruhn, Manfred
-
1997
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10000601077
Saved in:
6
Strategisches
Marketing
: Führungskonzept und Promoter des Reengineering
Schließmann, Christoph Philipp
-
1995
Persistent link: https://www.econbiz.de/10000543183
Saved in:
7
Strategic market management
Aaker, David A.
-
1998
-
5. ed.
Persistent link: https://www.econbiz.de/10000655641
Saved in:
8
Patente im strategischen
Marketing
: Sicherung der Wettbewerbsfähigkeit durch systematische Patentanalyse und Patentnutzung
Faix, Axel
-
1998
Persistent link: https://www.econbiz.de/10000676794
Saved in:
9
Planung von
Marketing
-Strategien : die Entwicklung von
Marketing
-Strategien im strategischen
Marketing
-Planungsprozess ; eine theoretische Analyse unter besonderer Berücksichtigung...
Müller, Wolfgang
-
1986
Persistent link: https://www.econbiz.de/10000712504
Saved in:
10
Le
marketing
stratégique <dt.>
Lambin, Jean-Jacques
-
1987
Persistent link: https://www.econbiz.de/10000716806
Saved in:
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