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Marketing management
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Subject
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Selling
21
Verkauf
21
Salespeople
17
Verkaufspersonal
17
Marketingmanagement
12
Marketing
10
Marketing management
10
Relationship marketing
10
Beziehungsmarketing
8
Marketing theory
6
Marketingtheorie
6
Arbeitsleistung
5
Job performance
5
Theorie
5
Theory
5
USA
5
United States
5
Kundenmanagement
4
Leadership
4
Personalführung
4
Sales management
4
Sales promotion
4
Verkaufsförderung
4
Arbeitszufriedenheit
3
Artificial intelligence
3
Gender
3
Job satisfaction
3
Künstliche Intelligenz
3
Management
3
Market segmentation
3
Physical distribution
3
Sales-promotion
3
Vertrieb
3
Arbeitsgruppe
2
Arbeitsverhalten
2
B-to-B-Marketing
2
Betriebliches Bildungsmanagement
2
Bibliometrics
2
Bibliometrie
2
Business-to-business marketing
2
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Undetermined
32
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Article
69
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38
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Article in journal
23
Aufsatz in Zeitschrift
23
Lehrbuch
15
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14
Glossar enthalten
7
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7
Aufsatz im Buch
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research-article
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Sammelwerk
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Language
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English
70
Undetermined
37
Author
All
Marshall, Greg W.
96
Johnston, Mark W.
37
Moncrief, William C.
20
Solomon, Michael R.
12
Lassk, Felicia G.
11
Stuart, Elnora W.
11
Goebel, Daniel J.
6
Rudd, John M.
6
Churchill, Gilbert A.
5
Cravens, David W.
5
Locander, William B.
5
Ford, Neil M.
4
Futrell, Charles M.
4
Stamps, Miriam B.
4
Walker, Orville C.
4
Jaakkola, Matti
3
Jaramillo, Fernando
3
Keeling, Debbie I.
3
Lee, Nick
3
Low, George S.
3
Mulki, Jay P.
3
Parasuraman, A.
3
Rutherford, Brian N.
3
Ajjan, Haya
2
Babakus, Emin
2
Baker, Julie
2
Barnes, Bradley R.
2
Campbell, Stacy M.
2
Ferrell, Linda
2
Ferrell, Odies C.
2
Finn, David W.
2
Flaherty, Karen E.
2
Hall, Kelly R.
2
Harrison, Dana E.
2
Ladik, Daniel M.
2
Mitchell, Vincent-Wayne
2
Mowen, John C.
2
Mulki, Jay Prakash
2
Robinson Jr, Leroy
2
Robinson, Leroy
2
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Published in...
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Journal of Business Research
10
Industrial marketing management : the international journal for industrial and high-tech firms
8
The journal of personal selling & sales management : JPSSM
8
Journal of business research : JBR
7
Journal of Business & Industrial Marketing
4
The journal of business & industrial marketing
4
European Journal of Marketing
3
McGraw-Hill/Irwin series in marketing
3
European journal of marketing
2
European journal of marketing : EJM
2
Journal of marketing theory and practice
2
Operations research, Management science : OR MS ; the international literature digest
2
Psychology & marketing
2
The Oxford handbook of strategic sales and sales management
2
Always Learning
1
Business Horizons
1
Business horizons
1
International Journal of Bank Marketing
1
International journal of business communication : IJBC ; a publication of the Association of Business Communication
1
Journal of business ethics : JOBE
1
Journal of education for business
1
Journal of management : JOM
1
Journal of marketing channels : ... distribution systems, strategy, and management
1
Journal of marketing education : JME
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
Journal of marketing theory and practice : JMTP
1
Marketing management : a quarterly business management publication of the American Marketing Association
1
McGraw-Hill Irwin series in marketing
1
Organizational Behavior and Human Decision Processes
1
The SAGE handbook of marketing ethics
1
The journal of supply chain management : a global review of purchasing and supply
1
Virtual environments for corporate education : employee learning and solutions
1
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Source
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ECONIS (ZBW)
54
OLC EcoSci
25
RePEc
12
USB Cologne (EcoSocSci)
9
Other ZBW resources
7
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41
Corporate training goes virtual : a hybrid approach to experiential learning
Wood, Natalie T.
;
Solomon, Michael R.
;
Marshall, Greg W.
; …
- In:
Virtual environments for corporate education : employee …
,
(pp. 284-301)
.
2010
Persistent link: https://www.econbiz.de/10003973196
Saved in:
42
Tracking and updating academic research in selling and sales management : a decade later
Richards, Keith A.
;
Moncrief, William C.
;
Marshall, Greg W.
- In:
The journal of personal selling & sales management : JPSSM
30
(
2010
)
3
,
pp. 253-271
Persistent link: https://www.econbiz.de/10008647383
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43
Leadership propensity and sales performance among sales personnel and managers in a speciality retail store setting
Flaherty, Karen E.
;
Mowen, John C.
;
Brown, Tom
; …
- In:
The journal of personal selling & sales management : JPSSM
29
(
2009
)
1
,
pp. 43-59
Persistent link: https://www.econbiz.de/10003946033
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44
Revolution in sales : the impact of social media and related technology on the selling environment
Marshall, Greg W.
;
Moncrief, William C.
;
Rudd, John M.
; …
- In:
The journal of personal selling & sales management : JPSSM
32
(
2012
)
3
,
pp. 349-363
Persistent link: https://www.econbiz.de/10009579253
Saved in:
45
Marketing : real people, real choices
Solomon, Michael R.
;
Marshall, Greg W.
;
Stuart, Elnora W.
-
2015
-
8. ed., global ed.
Persistent link: https://www.econbiz.de/10011288826
Saved in:
46
The moderating effects of gender and inside versus outside sales role in multifaceted job satisfaction
Rutherford, Brian N.
;
Marshall, Greg W.
;
Park, Jungkun
- In:
Journal of business research : JBR
67
(
2014
)
9
,
pp. 1850-1856
Persistent link: https://www.econbiz.de/10010379220
Saved in:
47
Creating research collaboration among the global community of sales scholars : key takeaways from the 2013 AMA faculty consortium
Moncrief, William C.
;
Marshall, Greg W.
;
Lee, Nick J.
; …
- In:
The journal of personal selling & sales management : JPSSM
34
(
2014
)
3
,
pp. 232-239
Persistent link: https://www.econbiz.de/10010373793
Saved in:
48
Increased engagement or reduced exhaustion : which accounts for the effect of job resources on salesperson job outcomes?
Matthews, Lucy M.
;
Zablah, Alex R.
;
Hair, Joseph F.
; …
- In:
Journal of marketing theory and practice
24
(
2016
)
3
,
pp. 249-264
Persistent link: https://www.econbiz.de/10011532818
Saved in:
49
Marketing : real people, real choices
Solomon, Michael R.
;
Marshall, Greg W.
;
Stuart, Elnora W.
-
2018
-
Ninth edition
Persistent link: https://www.econbiz.de/10011553808
Saved in:
50
Social media and related technology : drivers of change in managing the contemporary sales force
Moncrief, William C.
;
Marshall, Greg W.
;
Rudd, John M.
- In:
Business horizons
58
(
2015
)
1
,
pp. 45-55
Persistent link: https://www.econbiz.de/10010476151
Saved in:
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