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Harvard business review on retailing and merchandising
Berry, Leonard L. (contributor) - 2008
Persistent link: https://www.econbiz.de/10004920813
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Marketing management : a contemporary perspective
Homburg, Christian; Kuester, Sabine; Krohmer, Harley - 2009
Persistent link: https://www.econbiz.de/10004921585
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Spanning silos : the new CMO imperative
Aaker, David A. - 2008
Persistent link: https://www.econbiz.de/10004922604
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Get noticed : how to boost your small business profile in 30 days or less
Gardner, Paula - 2005
Persistent link: https://www.econbiz.de/10004925345
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Changing the channel : 12 easy ways to make millions for your business
Masterson, Michael; Tribby, Maryellen - 2009
Persistent link: https://www.econbiz.de/10004925915
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Marketing management in China
Kotler, Philip; Keller, Kevin Lane; Lu, Taihong - 2009 - 1. ed.
Persistent link: https://www.econbiz.de/10004926089
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Prove it before you promote it : how to take the guesswork out of marketing
Cuno, Steve - 2008
Persistent link: https://www.econbiz.de/10004927156
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The four pillars of profit-driven marketing : how to maximize creativity, accountability, and ROI
Moeller, Leslie H.; Landry, Edward C.; Kinni, Theodore B. - 2009
Persistent link: https://www.econbiz.de/10004928205
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The entrepreneur's guide to marketing
Everett, Robert F. - 2009
Persistent link: https://www.econbiz.de/10004928364
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Marketing accountability : how to measure marketing effectiveness
McDonald, Malcolm; Mouncey, Peter - 2009
Persistent link: https://www.econbiz.de/10004938130