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Marketing to the social web : how digital customer communities build your business
Weber, Larry - 2009 - 2. ed.
Persistent link: https://www.econbiz.de/10003777510
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The connected customer : the changing nature of consumer and business markets
Wuyts, Stefan (contributor) - 2010
Persistent link: https://www.econbiz.de/10003885655
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ROI of social media : how to improve the return on your social marketing investment
Powell, Guy R.; Groves, Steven; Dimos, Jerry - 2011
Persistent link: https://www.econbiz.de/10008902513
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Twitter marketing : an hour a day
Thomases, Hollis - 2010 - 1. ed.
"Twitter has rocketed into the mainstream and is vastly changing how your customers view products and brands. Learn how to leverage Twitter for your business with this smart, practical guide from social media expert Hollis Thomases, who shows you how to design, implement, and measure a winning...
Persistent link: https://www.econbiz.de/10003874954
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Produkt-Adoption und Informations-Diffusion in sozialen Netzwerken
Takac, Carsten - 2010
Persistent link: https://www.econbiz.de/10009007899
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The new community rules : marketing on the social web
Weinberg, Tamar - 2009 - 1. ed.
1. An introduction to social media marketing -- 2. Goal setting in a social environment -- 3. Achieving social media … mastery: networking and implementing strategy -- 4. Participation is marketing: getting into the game -- 5. Using blogs to …
Persistent link: https://www.econbiz.de/10008760591
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Networks in marketing
Iacobucci, Dawn (contributor) - 1996 - Online-Ausg.
Persistent link: https://www.econbiz.de/10013208043
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Social networks and their economics : influencing consumer choice
Birke, Daniel - 2013
Persistent link: https://www.econbiz.de/10010190966
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Strategic uses of social media for improved customer retention
Al-Rabayah, Wafaa (ed.); Khasawneh, Rawan Tayseer (ed.);  … - 2017
Persistent link: https://www.econbiz.de/10011631733