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Navigating the Double-Edged Sword : executive hubris and its impact on customer acquisition and retention

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Competent edge to activate the intention of online customer

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Standing out from the crowd : when and why color complexity in social media images increases user engagement

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PsyConversion® : 117 Behavior Patterns for an improved User Experience and higher Conversion Rates in E-Commerce

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Vulnerable customers' perception of corporate social responsibility in the banking sector in a post-crisis context

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"One size doesn't fit all" : bank switching decisions and customer vulnerability in Europe

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What is the connection between Fintechs' video marketing and their vulnerable customers' brand engagement during crises?

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Embracing paradox : middle managers' compassion and the vulnerable customer

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