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Strategic marketing management : planning, implementation and control
Wilson, Richard M. S. - 2005 - 3. ed.
Persistent link: https://www.econbiz.de/10004132566
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Principles of service marketing and management
Lovelock, Christopher H.; Wright, Lauren - 1999
Persistent link: https://www.econbiz.de/10004139421
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Management & marketing dictionary : englisch-deutsch, deutsch-englisch
Schäfer, Wilhelm - 2004 - 3., überarb. und zusammengeführte Aufl., Orig.-Ausg.
Persistent link: https://www.econbiz.de/10004093977
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Management & marketing dictionary
Schäfer, Wilhelm
Persistent link: https://www.econbiz.de/10004102804
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The marketing plan
Cohen, William A. - 2005 - 4th ed.
Persistent link: https://www.econbiz.de/10004001317
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Managing services marketing : text and readings
Bateson, John E. G.; Hoffman, Kenneth Douglas - 1999 - 4. ed.
Persistent link: https://www.econbiz.de/10004005281
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Basic marketing : a global-managerial approach
Perreault, William D.; MacCarthy, Edmund Jerome - 2005 - 15. ed., Internat. ed.
Persistent link: https://www.econbiz.de/10004244631
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Handelsdynamik
Dautzenberg, Philipp (contributor);  … - 1997
Persistent link: https://www.econbiz.de/10004314706
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Marketing und Management
Nagel, Kurt (contributor); Stark, Heinz (contributor) - 1998 - 2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10004567086
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The handbook of strategic public relations & integrated communications
Caywood, Clarke L. (contributor) - 1997
Persistent link: https://www.econbiz.de/10004322970