Narrow search
Showing 71 - 80 of 29,759
Cover Image
How does brand innovativeness affect brand loyalty?
Pappu, Ravi; Quester, Pascale G. - In: European journal of marketing : EJM 50 (2016) 1/2, pp. 2-28
Persistent link: https://www.econbiz.de/10011453142
Cover Image
The impact of customer-based brand equity on the operational performance of FMCG companies in India
Mohan, Bijuna C.; Sequeira, A. H. - In: IIMB management review 28 (2016) 1, pp. 13-19
Persistent link: https://www.econbiz.de/10011508720
Cover Image
How the country-of-origin image and brand name redeployment strategies affect acquirers' brand equity after a merger and acquisition
Lee, Hsiang-ming; Chen, Tsai; Guy, Bonnie S. - In: Journal of global marketing 27 (2014) 3, pp. 191-206
Persistent link: https://www.econbiz.de/10010404373
Cover Image
Determining the causal relationships that affect consumer-based brand equity : the mediating effect of brand loyalty
Torres, Pedro Marcelo; Augusto, Mário Gomes; Lisboa, … - In: Marketing intelligence & planning 33 (2015) 6, pp. 944-956
Persistent link: https://www.econbiz.de/10011447747
Cover Image
Brand personality scale : how do Indian consumers interpret the personality dimensions?
Khandai, Sujata; Agrawal, Bhawna; Gulla, Anju - In: Asian Academy of Management journal : AAMJ 20 (2015) 1, pp. 26-47
Persistent link: https://www.econbiz.de/10011492968
Cover Image
Challenges of brand equity development for experience brands : a conceptual framework
Shobeiri, Saeed - In: The marketing review 15 (2015) 1, pp. 17-37
Persistent link: https://www.econbiz.de/10011407079
Cover Image
Brewing the recipe for beer brand equity
Calvo Porral, Cristina; Bourgault, Normand; Calvo … - In: European research studies : an international … 16 (2013) 2, pp. 85-100
Persistent link: https://www.econbiz.de/10011387633
Cover Image
Authenticity perceptions, brand equity and brand choice intention : the case of ethnic restaurants
Lu, Allan Cheng Chieh; Gursoy, Dogan; Lu, Carol Yirong - In: International journal of hospitality management 50 (2015), pp. 36-45
Persistent link: https://www.econbiz.de/10011387951
Cover Image
How can integrated marketing communications and advanced technology influence the creation of customer-based brand equity? : evidence from the hospitality industry
Šerić, Maja; Gil Saura, Irene; Ruiz-Molina, María Eugenia - In: International journal of hospitality management 39 (2014), pp. 144-156
Persistent link: https://www.econbiz.de/10010389390
Cover Image
Domestic or imported beer brands? : analysis and assessment of brand equity in the Spanish market
Porral, Cristina Calvo; Lévy Mangin, Jean-Pierre; … - In: Journal of international food & agribusiness marketing … 25 (2013) 4, pp. 324-347
Persistent link: https://www.econbiz.de/10010221547