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"Bricks and clicks" : the impact of product returns on the strategies of multichannel retailers
Ofek, Elie; Katona, Zsolt; Sárváry, Miklós - In: Marketing science : the marketing journal of the … 30 (2011) 1, pp. 42-60
Persistent link: https://www.econbiz.de/10008905595
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Network formation and the structure of the commercial World Wide Web
Katona, Zsolt (contributor); Sárváry, Miklós (contributor) - 2006 - Rev.
Persistent link: https://www.econbiz.de/10003564712
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CAM : a spreading activation network model of subcategory postioning when categorization uncertainty is high
Katona, Zsolt; Lajos, Joseph; Chattopadhyay, Amitava; … - 2007 - Rev.
Persistent link: https://www.econbiz.de/10003565217
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Network effects and personal influences : the diffusion of an online social network
Katona, Zsolt; Zubcsek, Peter Pal; Sárváry, Miklós - In: Journal of marketing research : JMR 48 (2011) 3, pp. 425-443
Persistent link: https://www.econbiz.de/10009161374
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Contextual advertising
Zhang, Kaifu; Katona, Zsolt - In: Marketing science : the marketing journal of the … 31 (2012) 6, pp. 980-994
Persistent link: https://www.econbiz.de/10009702510
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Media, aggregators, and the link economy : strategic hyperlink formation in content networks
Dellarocas, Chrysanthos; Katona, Zsolt; Rand, William - In: Management science : journal of the Institute for … 59 (2013) 10, pp. 2360-2379
Persistent link: https://www.econbiz.de/10010202762
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The role of search engine optimization in search marketing
Berman, Ron; Katona, Zsolt - In: Marketing science : the marketing journal of the … 32 (2013) 4, pp. 644-651
Persistent link: https://www.econbiz.de/10009787931
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Maersk Line : B2B social media : "it's communication, not marketing"
Katona, Zsolt; Sárváry, Miklós - In: California management review 56 (2013/14) 3, pp. 142-156
Persistent link: https://www.econbiz.de/10010372500
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Competing for attention in social communication markets
Iyer, Ganesh; Katona, Zsolt - In: Management science : journal of the Institute for … 62 (2016) 8, pp. 2304-2320
Persistent link: https://www.econbiz.de/10011539518
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Contextual Advertising
Zhang, Kaifu - 2011
This paper studies the strategic aspects of contextual advertising. Contextual advertising entails the display of relevant ads based on the content that a consumer views and exploits the possibility that consumers' content preferences are indicative of their product preferences. The results show...
Persistent link: https://www.econbiz.de/10013130636