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Marketing meets Web 2.0, social media, and creative consumers : implications for international marketing strategy
Berthon, Pierre R.; Pitt, Leyland F.; Plangger, Kirk; … - In: Business horizons 55 (2012) 3, pp. 261-271
Persistent link: https://www.econbiz.de/10009548142
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Differentiation and silver medal winner effects
Caruana, Albert; Pitt, Leyland F.; Berthon, Pierre R.; … - In: European journal of marketing : EJM 43 (2009) 11/12, pp. 1365-1377
Persistent link: https://www.econbiz.de/10009525788
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Deciding when to use tablets for business applications
Pitt, Leyland F.; Berthon, Pierre R.; Robson, Karen - In: MIS quarterly executive : a research journal devoted to … 10 (2011) 3, pp. 133-139
Persistent link: https://www.econbiz.de/10009305502
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Knowing what they know : a managerial perspective on consumer knowledge
Vigar-Ellis, Debbie; Pitt, Leyland F.; Berthon, Pierre R. - In: Business horizons 58 (2015) 6, pp. 679-685
Persistent link: https://www.econbiz.de/10011392854
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The impact of country connectedness and cultural values on the equity of a country's workforce : a cross-country investigation
DesAutels, Phillip; Berthon, Pierre R.; Caruana, Albert; … - In: Cross cultural management : an international journal 22 (2015) 1, pp. 2-20
Persistent link: https://www.econbiz.de/10010518775
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CGIP : managing consumer generated intellectual property
Berthon, Pierre R.; Pitt, Leyland F.; Kietzmann, Jan; … - In: California management review 57 (2014/15) 4, pp. 43-62
Persistent link: https://www.econbiz.de/10011373939
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"Yes, and ..." : what improv theater can teach service firms
Robson, Karen; Pitt, Leyland F.; Berthon, Pierre R. - In: Business horizons 58 (2015) 4, pp. 357-362
Persistent link: https://www.econbiz.de/10011300903
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Creative consumers : awareness, attitude and action
Berthon, Pierre R.; Campbell, Colin; Pitt, Leyland F.; … - In: The journal of consumer marketing 28 (2011) 7, pp. 500-507
Persistent link: https://www.econbiz.de/10009407503
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Brands and burlesque : toward a theory of spoof advertising
Berthon, Pierre R.; Pitt, Leyland F. - In: AMS review : official publication of the Academy of … 2 (2012) 2/4, pp. 88-98
Persistent link: https://www.econbiz.de/10009717337
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Goal orientation effects on behavior and performance : evidence from international sales agents in the Middle East
Chakrabarti, Ronika; Barnes, Bradley R.; Berthon, Pierre R. - In: The international journal of human resource management 25 (2014) 2, pp. 317-340
Persistent link: https://www.econbiz.de/10010231556