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Forecasting model
104
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104
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25
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21
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21
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Armstrong, J. Scott
360
Brodie, Roderick J.
152
Armstrong, Jon Scott
93
Green, Kesten C.
83
Graefe, Andreas
55
Collopy, Fred
32
Hollebeek, Linda D.
16
Soon, Willie
13
Coviello, Nicole E.
12
Hubbard, Raymond
11
Juric, Biljana
11
Evanschitzky, Heiner
10
Glynn, Mark S.
10
Jones, Randall J.
10
Adya, Monica
9
Fehrer, Julia
9
Peters, Linda D.
9
Storbacka, Kaj
9
Lindgreen, Adam
8
Motion, Judy
8
Collopy, Frederick Lynch
7
Cuzan, Alfred G.
7
Di Benedetto, C. Anthony
7
Fildes, Robert
7
Jacquart, Philippe
7
Nenonen, Suvi
7
Scott Armstrong, J.
7
Du, Rui
6
Li, Loic Pengtao
6
Benson-Rea, Maureen
5
Breidbach, Christoph F.
5
Danaher, Peter J.
5
Goodwin, Paul
5
Ilić, Ana
5
Jurić, Biljana
5
Pels, Jaqueline
5
Wright, Malcolm
5
Yokum, J. Thomas
5
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4
Baumgarth, Carsten
4
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
12
Department of Econometrics and Business Statistics, Monash Business School
4
EconWPA
4
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International Journal of Forecasting
76
Journal of business research : JBR
26
International journal of forecasting
25
Industrial marketing management : the international journal for industrial and high-tech firms
14
Marketing theory
14
Interfaces : the INFORMS journal on the practice of operations research
12
MPRA Paper
12
Journal of Business Research
11
Working papers / Wharton School, University of Pennsylvania / Marketing
10
Foresight: The International Journal of Applied Forecasting
9
Journal of service research : JSR
9
European Journal of Marketing
7
European journal of marketing : EJM
7
Australasian marketing journal
6
Journal of Service Management
6
International journal of advertising : the quarterly review of marketing communications
5
Journal of marketing management : MM
5
Journal of Business & Industrial Marketing
4
Journal of Product & Brand Management
4
Journal of Service Theory and Practice
4
Journal of Services Marketing
4
Journal of behavioral decision making
4
Journal of service theory and practice : JSTP
4
Management Science
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Monash Econometrics and Business Statistics Working Papers
4
The journal of business & industrial marketing
4
Working paper / Department of Econometrics and Business Statistics, Monash University
4
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
3
General Economics and Teaching
3
Journal of service management
3
The journal of business : B
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Journal of strategic marketing
2
New Zealand economic papers
2
The journal of services marketing
2
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ECONIS (ZBW)
386
RePEc
122
OLC EcoSci
37
BASE
32
Other ZBW resources
31
USB Cologne (EcoSocSci)
4
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101
Building models for marketing decisions:
Brodie, Roderick J.
;
Danaher, Peter J.
- In:
International journal of research in marketing : IJRM ; …
17
(
2000
)
2
,
pp. 135-140
Persistent link: https://www.econbiz.de/10006184648
Saved in:
102
How Firms Relate to Their Markets: An Empirical Examination of Contemporary Marketing Practices
Coviello, Nicole E.
;
Brodie, Roderick J.
;
Danaher, Peter J.
- In:
Journal of marketing
66
(
2002
)
3
,
pp. 33-46
Persistent link: https://www.econbiz.de/10005941777
Saved in:
103
Equity in corporate co-branding: The case of adidas and the All Blacks
Motion, Judy
;
Leitch, Shirley
;
Brodie, Roderick J.
- In:
European journal of marketing : EJM
37
(
2003
)
7
,
pp. 1080-1094
Persistent link: https://www.econbiz.de/10006083713
Saved in:
104
Model Selection Criteria: An Investigation of Relative Accuracy, Posterior Probabilities, and Combinations of Criteria
Rust, Roland T.
;
Simester, Duncan
;
Brodie, Roderick J.
; …
- In:
Management science : journal of the Institute for …
41
(
1995
)
2
,
pp. 322-333
Persistent link: https://www.econbiz.de/10006103077
Saved in:
105
The service brand and the service-dominant logic: missing fundamental premise or the need for stronger theory?
Brodie, Roderick J.
;
Glynn, Mark S.
;
Little, Victoria
- In:
Marketing theory
6
(
2006
)
3
,
pp. 363-379
Persistent link: https://www.econbiz.de/10007599869
Saved in:
106
The influence of brand image and company reputation where manufacturers market to small firms: A customer value perspective
Cretu, Anca E.
;
Brodie, Roderick J.
- In:
Industrial marketing management : the international …
36
(
2007
)
2
,
pp. 230-240
Persistent link: https://www.econbiz.de/10007594736
Saved in:
107
Advertising and interbrand competition : a New Zealand replication of a Western European study
Brodie, Roderick J.
- In:
New Zealand economic papers
19
(
1985
),
pp. 35-59
Persistent link: https://www.econbiz.de/10009938590
Saved in:
108
Resource integration
Kleinaltenkamp, Michael
;
Brodie, Roderick J.
;
Frow, Pennie
- In:
Marketing theory
12
(
2012
)
2
,
pp. 201-205
Persistent link: https://www.econbiz.de/10010003923
Saved in:
109
The benefits of manufacturer brands to retailers
Glynn, Mark S.
;
Brodie, Roderick J.
;
Motion, Judy
- In:
European journal of marketing : EJM
46
(
2012
)
9
,
pp. 1127-1150
Persistent link: https://www.econbiz.de/10010021189
Saved in:
110
The plurality of co-existing business models: Investigating the complexity of value drivers
Benson-Rea, Maureen
;
Brodie, Roderick J.
;
Sima, Herbert
- In:
Industrial marketing management : the international …
42
(
2013
)
5
,
pp. 717-729
Persistent link: https://www.econbiz.de/10010175134
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