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Building models for marketing decisions:
Brodie, Roderick J.; Danaher, Peter J. - In: International journal of research in marketing : IJRM ; … 17 (2000) 2, pp. 135-140
Persistent link: https://www.econbiz.de/10006184648
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How Firms Relate to Their Markets: An Empirical Examination of Contemporary Marketing Practices
Coviello, Nicole E.; Brodie, Roderick J.; Danaher, Peter J. - In: Journal of marketing 66 (2002) 3, pp. 33-46
Persistent link: https://www.econbiz.de/10005941777
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Equity in corporate co-branding: The case of adidas and the All Blacks
Motion, Judy; Leitch, Shirley; Brodie, Roderick J. - In: European journal of marketing : EJM 37 (2003) 7, pp. 1080-1094
Persistent link: https://www.econbiz.de/10006083713
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Model Selection Criteria: An Investigation of Relative Accuracy, Posterior Probabilities, and Combinations of Criteria
Rust, Roland T.; Simester, Duncan; Brodie, Roderick J.; … - In: Management science : journal of the Institute for … 41 (1995) 2, pp. 322-333
Persistent link: https://www.econbiz.de/10006103077
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The service brand and the service-dominant logic: missing fundamental premise or the need for stronger theory?
Brodie, Roderick J.; Glynn, Mark S.; Little, Victoria - In: Marketing theory 6 (2006) 3, pp. 363-379
Persistent link: https://www.econbiz.de/10007599869
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The influence of brand image and company reputation where manufacturers market to small firms: A customer value perspective
Cretu, Anca E.; Brodie, Roderick J. - In: Industrial marketing management : the international … 36 (2007) 2, pp. 230-240
Persistent link: https://www.econbiz.de/10007594736
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Advertising and interbrand competition : a New Zealand replication of a Western European study
Brodie, Roderick J. - In: New Zealand economic papers 19 (1985), pp. 35-59
Persistent link: https://www.econbiz.de/10009938590
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Resource integration
Kleinaltenkamp, Michael; Brodie, Roderick J.; Frow, Pennie - In: Marketing theory 12 (2012) 2, pp. 201-205
Persistent link: https://www.econbiz.de/10010003923
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The benefits of manufacturer brands to retailers
Glynn, Mark S.; Brodie, Roderick J.; Motion, Judy - In: European journal of marketing : EJM 46 (2012) 9, pp. 1127-1150
Persistent link: https://www.econbiz.de/10010021189
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The plurality of co-existing business models: Investigating the complexity of value drivers
Benson-Rea, Maureen; Brodie, Roderick J.; Sima, Herbert - In: Industrial marketing management : the international … 42 (2013) 5, pp. 717-729
Persistent link: https://www.econbiz.de/10010175134