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Zinkhan, George M.
122
Pan, Yue
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39
Braunsberger, Karin
36
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10
Watson, Richard T.
10
Kwak, Hyokjin
9
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7
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Journal of business research : JBR
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Cross Cultural Management: An International Journal
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141
Using childhood memories to gain insight into brand meaning
LaTour, Kathryn A.
;
LaTour, Michael S.
;
Zinkhan, George M.
- In:
Journal of marketing
71
(
2007
)
2
,
pp. 45-60
Persistent link: https://www.econbiz.de/10003557054
Saved in:
142
Consumer attitudes towards firms' marketing activities : the implications for marketing communications strategies
Kwak, Hyokjin
;
Forman, Howard
;
Zinkhan, George M.
- In:
International journal of internet marketing and …
5
(
2009
)
3
,
pp. 131-144
Persistent link: https://www.econbiz.de/10003877198
Saved in:
143
Coke is it : how stories in childhood memories illuminate an icon
LaTour, Kathryn A.
;
LaTour, Michael S.
;
Zinkhan, George M.
- In:
Journal of business research : JBR
63
(
2010
)
3
,
pp. 328-336
Persistent link: https://www.econbiz.de/10003960043
Saved in:
144
Nonbranded or branded direct-to-consumer prescription drug advertising : which is more effective?
Rollins, Brent L.
;
King, Karen Whitehill
;
Zinkhan, George M.
- In:
Health marketing quarterly
28
(
2011
)
1
,
pp. 86-98
Persistent link: https://www.econbiz.de/10008990989
Saved in:
145
A theory of the firm perspective on marketing and distributive justice
Crul, Liselore
;
Zinkhan, George M.
- In:
Journal of macromarketing : examining the interactions …
28
(
2008
)
1
,
pp. 12-23
Persistent link: https://www.econbiz.de/10003661428
Saved in:
146
Two copy testing techniques: the cloze procedure and the cognitive complexity test
Zinkhan, George M.
;
Martin, Claude R.
- In:
Journal of business research : JBR
11
(
1983
)
2
,
pp. 217-227
Persistent link: https://www.econbiz.de/10003626708
Saved in:
147
Consumer tipping: a cross-country study
Lynn, Michael
- In:
Journal of consumer research : JCR ; an …
20
(
1993
)
3
,
pp. 478-488
Persistent link: https://www.econbiz.de/10001157512
Saved in:
148
An overview of marketing strategy and planning
Zinkhan, George M.
- In:
International journal of research in marketing : IJRM ; …
11
(
1994
)
3
,
pp. 185-218
Persistent link: https://www.econbiz.de/10001163886
Saved in:
149
New brand names and inferential beliefs : some insights on naming new products
Zinkhan, George M.
- In:
Journal of business research : JBR
15
(
1987
)
2
,
pp. 157-172
Persistent link: https://www.econbiz.de/10001029658
Saved in:
150
Individual differences and marketing decision support system usage and satisfaction
Zinkhan, George M.
- In:
Journal of marketing research : JMR
24
(
1987
)
2
,
pp. 208-214
Persistent link: https://www.econbiz.de/10001036284
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