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Cultural differences in consumer susceptibility to interpersonal influence : the role of individualism
Mourali, Mehdi; Laroche, Michel; Pons, Frank - In: Marketing and multicultural diversity, (pp. 11-30). 2006
Persistent link: https://www.econbiz.de/10003291134
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Consumption as a function of ethnic identification and acculturation
Hui, Michael; Laroche, Michel; Kim, Chankon - In: Marketing and multicultural diversity, (pp. 53-69). 2006
Persistent link: https://www.econbiz.de/10003291585
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A family level measure of acculturation for Chinese immigrants
Laroche, Michel; Yang, Zhiyong; Kim, Chankon; Chan, Claudia - In: Marketing and multicultural diversity, (pp. 154-166). 2006
Persistent link: https://www.econbiz.de/10003291664
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Nonlinear relations in a complex model of buyer behavior
Laroche, Michel; Howard, John A. - In: Journal of consumer research : JCR ; an … 6 (1980) 4, pp. 377-388
Persistent link: https://www.econbiz.de/10002363577
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Co-branding internationally : Everyone wins?
Ueltschy, Linda C.; Laroche, Michel - In: The journal of applied business research 20 (2004) 3, pp. 91-102
Persistent link: https://www.econbiz.de/10002238109
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Exploring age-related differences in information aquisition for a gift purchase
Laroche, Michel; Cleveland, Mark; Browne, Elizabeth - In: Journal of economic psychology : research in economic … 25 (2004) 1, pp. 61-95
Persistent link: https://www.econbiz.de/10001867495
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A test of the effects of competition on consumer brand selection processes
Laroche, Michel - In: Journal of business research : JBR 31 (1994) 2, pp. 171-181
Persistent link: https://www.econbiz.de/10001171342
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Consumer brand categorization for durables with limited problem solving : an empirical test and proposed extension of the Brisoux Laroche model
Church, Nancy J. - In: Journal of economic psychology : research in economic … 6 (1985) 3, pp. 231-253
Persistent link: https://www.econbiz.de/10001007838
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Consumer product label information processing : an experiment involving time pressure and distraction
Héroux, Lise - In: Journal of economic psychology : research in economic … 9 (1988) 2, pp. 195-214
Persistent link: https://www.econbiz.de/10001062239
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Special section: Shanghai special issue
Laroche, Michel; Teng, Lefa - In: Journal of business research : JBR 68 (2015) 3, pp. 473-590
Persistent link: https://www.econbiz.de/10010496131