This article explores the underlying causes and implications of the relationship between the demographics of a magazine's readership base and its advertising rates. The analysis generates three central insights. First, not unexpectedly, magazines with a disproportionate fraction of readers who...

Consumer choice is influenced in a direct and meaningful way by the actions taken by others. These “actions” range from face-to-face recommendations from a friend to the passive observation of what a stranger is wearing. We refer to the set of such contexts as “social interactions” (SI)....

As a measure of the component of electoral change resulting from candidate selection variables, the foregoing regression analysis suggested that about 3% of all voters in the districts considered change their votes as a consequence of candidate selection policies. In competitive elections, these...