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The Role of Identity Salience in the Effects of Corporate Social Responsibility on Consumer Behavior
Marin, Longinos; Ruiz, Salvador; Rubio, Alicia - In: Journal of Business Ethics 84 (2009) 1, pp. 65-78
Persistent link: https://www.econbiz.de/10005012718
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On being attractive, social and visually appealing in social media : the effects of anthropomorphic tourism brands on Facebook fan pages
Perez-Vega, Rodrigo; Taheri, Babak; Farrington, Thomas; … - In: Tourism management : research, policies, practice 66 (2018), pp. 339-347
Persistent link: https://www.econbiz.de/10011814767
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Exploring the antecedents of hotel customer loyalty : a social identity perspective
Martínez García de Leaniz, Patricia; Rodríguez del … - In: Journal of hospitality marketing & management 24 (2015) 1/2, pp. 1-23
Persistent link: https://www.econbiz.de/10010526384
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The effect of perceived CSR on team identification and team loyalty in professional football in Korea
Park, Jongchul; Kerr, Shane; Kim, Il-Gwang - In: International journal of sport management and marketing … 18 (2018) 6, pp. 535-554
Persistent link: https://www.econbiz.de/10011989768
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Consumer reactions to corporate social responsibility : the role of CSR domains
Baskentli, Sara; Sen, Sankar; Du, Shuili; Bhattacharya, … - In: Journal of business research : JBR 95 (2019), pp. 502-513
Persistent link: https://www.econbiz.de/10011980394
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The stakeholder management theory of CSR : a multidimensional approach in understanding customer identification and satisfaction
Pérez, Andrea; Rodríguez del Bosque, Ignacio A. - In: The international journal of bank marketing : IJBM 34 (2016) 5, pp. 731-751
Persistent link: https://www.econbiz.de/10011606427
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Corporate social responsibility and customer loyalty : exploring the role of identification, satisfaction and type of company
Pérez, Andrea; Rodríguez del Bosque, Ignacio A. - In: The journal of services marketing 29 (2015) 1, pp. 15-25
Persistent link: https://www.econbiz.de/10010531150
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An integrative framework to understand how CSR affects customer loyalty through identification, emotions and satisfaction
Pérez, Andrea; Rodríguez del Bosque, Ignacio A. - In: Journal of business ethics : JOBE 129 (2015) 3, pp. 571-584
Persistent link: https://www.econbiz.de/10011295309
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Customer responses to the CSR of banking companies
Pérez, Andrea; Rodríguez del Bosque, Ignacio A. - In: The journal of product & brand management 24 (2015) 5, pp. 481-493
Persistent link: https://www.econbiz.de/10011443026
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Doing good for good : how does corporate social responsibility drive customer citizenship behavior? : the mediation of engagement, trust, and identification
Wu, Shih-Hao; Huang, Stephen Chi-Tsun; Tsai, Ching-Yi Daphne - In: Service business 17 (2023) 4, pp. 937-962
Persistent link: https://www.econbiz.de/10014504674