//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Revisiting the Effect of Posit...
Similar by person
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Consumer behaviour
7
Konsumentenverhalten
7
Beziehungsmarketing
4
Relationship marketing
4
B-to-B-Marketing
3
Business-to-business marketing
3
Internet marketing
3
Lieferantenmanagement
3
Online-Marketing
3
Supplier relationship management
3
Viral marketing
3
Virales Marketing
3
E-commerce
2
Electronic Commerce
2
Experiment
2
Kundenbindungsprogramm
2
Loyalty program
2
Online retailing
2
Online-Handel
2
Social Web
2
Social web
2
"History doesn't repeat itself, but it often rhymes." Anonymous (1970)
1
Advertising
1
Advertising effects
1
Alkoholfreies Getränk
1
Attitudes
1
Balanced Scorecard
1
Balanced scorecard
1
Beschaffung
1
Beschwerdemanagement
1
Brand
1
Brand management
1
Business process management
1
Business-to-business decision-makingBuying process
1
Business-to-business marketing and purchasing
1
Buyer behavior
1
Communication
1
Complaint management
1
Credibility
1
Customer engagement
1
more ...
less ...
Online availability
All
Undetermined
7
Type of publication
All
Article
25
Type of publication (narrower categories)
All
Article in journal
11
Aufsatz in Zeitschrift
11
Aufsatz im Buch
1
Book section
1
Reprint
1
Language
All
English
13
Undetermined
12
Author
All
Roehm, Michelle L.
25
Roehm, Harper A.
9
Brady, Michael K.
5
Steward, Michelle D.
4
Fox, Gavin L.
3
Narus, James A.
3
Roehm Jr, Harper A.
3
Boone, Derrick <Sr.>
1
Boone, Derrick S.
1
Burns, Alvin C.
1
Cronin, J. J.
1
Cronin, J. Joseph
1
Cronin, J.Joseph
1
Morgan, Felicia N.
1
Pullins, Ellen
1
Pullins, Ellen Bolman
1
Ritz, Wendy
1
Sternthal, Brian
1
Tybout, Alice M.
1
more ...
less ...
Published in...
All
Psychology & marketing
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of retailing
3
Journal of the Academy of Marketing Science
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of marketing research : JMR
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of Consumer Behaviour
1
Journal of Consumer Research
1
Journal of advertising research
1
Journal of business-to-business marketing
1
Journal of public policy & marketing
1
Marketing letters : a journal of research in marketing
1
Measuring and managing brands
1
more ...
less ...
Source
All
ECONIS (ZBW)
12
OLC EcoSci
11
RePEc
1
Other ZBW resources
1
Showing
1
-
10
of
25
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Using advertising alignment to improve product placement effects on product choice: The power of facilitating analogies
Roehm, Harper A.
;
Roehm, Michelle L.
- In:
Journal of Consumer Behaviour
18
(
2019
)
4
,
pp. 283-290
Persistent link: https://www.econbiz.de/10012081495
Saved in:
2
Strategies to offset performance failures : the role of brand equity
Brady, Michael K.
;
Cronin, J. J.
;
Fox, Gavin L.
;
Roehm, …
- In:
Journal of retailing
84
(
2008
)
2
,
pp. 151-164
Persistent link: https://www.econbiz.de/10003744296
Saved in:
3
Designing loyalty-building programs for packaged goods brands
Roehm, Michelle L.
;
Pullins, Ellen
;
Roehm, Harper A.
-
2009
Persistent link: https://www.econbiz.de/10003784914
Saved in:
4
The relationship between FSI advertising style and coupon redemption
Roehm, Harper A.
;
Roehm, Michelle L.
- In:
Marketing letters : a journal of research in marketing
18
(
2007
)
4
,
pp. 237-247
Persistent link: https://www.econbiz.de/10003549594
Saved in:
5
Consumer responses to parodic ads
Roehm, Michelle L.
;
Roehm, Harper A.
- In:
Journal of consumer psychology : JCP : the official …
24
(
2014
)
1
,
pp. 18-33
Persistent link: https://www.econbiz.de/10010359885
Saved in:
6
Do satisfied customers bad-mouth innovative products?
Roehm, Michelle L.
;
Roehm, Harper A.
- In:
Psychology & marketing
27
(
2010
)
12
,
pp. 1134-1153
Persistent link: https://www.econbiz.de/10008760272
Saved in:
7
The relationship between packaging uniformity and variety seeking
Roehm, Michelle L.
;
Roehm, Harper A.
- In:
Psychology & marketing
27
(
2010
)
12
,
pp. 1122-1133
Persistent link: https://www.econbiz.de/10008760273
Saved in:
8
The influence of redemption time frame on responses to incentives
Roehm, Michelle L.
;
Roehm, Harper A.
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
3
,
pp. 363-375
Persistent link: https://www.econbiz.de/10009295490
Saved in:
9
An exploration of flashbulb memory
Roehm, Michelle L.
- In:
Journal of consumer psychology : JCP : the official …
26
(
2016
)
1
,
pp. 1-16
Persistent link: https://www.econbiz.de/10011478798
Saved in:
10
Tradeoffs in supplier attribute ratings in supplier selection across strategic versus non-strategic purchases
Boone, Derrick <Sr.>
;
Steward, Michelle D.
;
Narus, James A.
- In:
Journal of business-to-business marketing
27
(
2020
)
2
,
pp. 97-109
Persistent link: https://www.econbiz.de/10012259322
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->