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Retrospection versus Anticipat...
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Sujan, Mita
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Krishnamurthy, Parthasarathy
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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ECONIS (ZBW)
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Retrospection versus anticipation : the role of the AD under retrospective and anticipatory self-referencing
Krishnamurthy, Parthasarathy
;
Sujan, Mita
-
1997
Persistent link: https://www.econbiz.de/10004228396
Saved in:
2
Retrospection versus Anticipation: The Role of the Ad under Retrospective and Anticipatory Self-Referencing
Krishnamurthy, Parthasarathy
;
Sujan, Mita
- In:
Journal of consumer research : JCR ; an …
26
(
1999
)
1
,
pp. 55-69
Persistent link: https://www.econbiz.de/10006666372
Saved in:
3
Consumer knowledge : effects on evaluation strategies mediating consumer judgments
Sujan, Mita
- In:
Journal of consumer research : JCR ; an …
12
(
1985
)
1
,
pp. 31-46
Persistent link: https://www.econbiz.de/10001019301
Saved in:
4
The Nature and structure of consumer product categories
Sujan, Mita
-
1985
Persistent link: https://www.econbiz.de/10004712314
Saved in:
5
Not all missed opportunities cast the same shadow: Voluntary inaction reduces the “sting” of missed sales promotions
Ford, Weixing
;
Andrews, Demetra
;
Sivaraman, Anuradha
; …
- In:
Journal of Consumer Behaviour
19
(
2019
)
1
,
pp. 57-67
Persistent link: https://www.econbiz.de/10012188918
Saved in:
6
Making choices under conflict : the impact of decision frames
Krishnamurthy, Parthasarathy
;
Napal, Anish
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
1
,
pp. 37-51
Persistent link: https://www.econbiz.de/10003956319
Saved in:
7
The impact of service-time uncertainty and anticipated congestion on customers' waiting-time decisions
Kumar, Piyush
;
Krishnamurthy, Parthasarathy
- In:
Journal of service research : JSR
10
(
2007/08
)
3
,
pp. 282-292
Persistent link: https://www.econbiz.de/10003705610
Saved in:
8
Resisting that triple-chocolate cake : mental budgets and self-control
Krishnamurthy, Parthasarathy
;
Prokopec, Sonja
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
1
,
pp. 68-79
Persistent link: https://www.econbiz.de/10003982918
Saved in:
9
Attribute conflict in consumer decision making : the role of task compatibility
Nagpal, Anish
;
Krishnamurthy, Parthasarathy
- In:
Journal of consumer research : JCR ; an …
34
(
2007/08
)
5
,
pp. 696-705
Persistent link: https://www.econbiz.de/10003724561
Saved in:
10
Understanding the effectiveness of peer educator outreach on reducing sexually transmitted infections : the role of prevention vs. early detection
Hui, Sam
;
Krishnamurthy, Parthasarathy
;
Kumar, Shiv
; …
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
3
,
pp. 500-515
Persistent link: https://www.econbiz.de/10012294678
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