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Retrospection versus anticipation : the role of the AD under retrospective and anticipatory self-referencing
Krishnamurthy, Parthasarathy; Sujan, Mita - 1997
Persistent link: https://www.econbiz.de/10004228396
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Retrospection versus Anticipation: The Role of the Ad under Retrospective and Anticipatory Self-Referencing
Krishnamurthy, Parthasarathy; Sujan, Mita - In: Journal of consumer research : JCR ; an … 26 (1999) 1, pp. 55-69
Persistent link: https://www.econbiz.de/10006666372
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Consumer knowledge : effects on evaluation strategies mediating consumer judgments
Sujan, Mita - In: Journal of consumer research : JCR ; an … 12 (1985) 1, pp. 31-46
Persistent link: https://www.econbiz.de/10001019301
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The Nature and structure of consumer product categories
Sujan, Mita - 1985
Persistent link: https://www.econbiz.de/10004712314
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Not all missed opportunities cast the same shadow: Voluntary inaction reduces the “sting” of missed sales promotions
Ford, Weixing; Andrews, Demetra; Sivaraman, Anuradha; … - In: Journal of Consumer Behaviour 19 (2019) 1, pp. 57-67
Persistent link: https://www.econbiz.de/10012188918
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Making choices under conflict : the impact of decision frames
Krishnamurthy, Parthasarathy; Napal, Anish - In: Marketing letters : a journal of research in marketing 21 (2010) 1, pp. 37-51
Persistent link: https://www.econbiz.de/10003956319
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The impact of service-time uncertainty and anticipated congestion on customers' waiting-time decisions
Kumar, Piyush; Krishnamurthy, Parthasarathy - In: Journal of service research : JSR 10 (2007/08) 3, pp. 282-292
Persistent link: https://www.econbiz.de/10003705610
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Resisting that triple-chocolate cake : mental budgets and self-control
Krishnamurthy, Parthasarathy; Prokopec, Sonja - In: Journal of consumer research : JCR ; an … 37 (2010/11) 1, pp. 68-79
Persistent link: https://www.econbiz.de/10003982918
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Attribute conflict in consumer decision making : the role of task compatibility
Nagpal, Anish; Krishnamurthy, Parthasarathy - In: Journal of consumer research : JCR ; an … 34 (2007/08) 5, pp. 696-705
Persistent link: https://www.econbiz.de/10003724561
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Understanding the effectiveness of peer educator outreach on reducing sexually transmitted infections : the role of prevention vs. early detection
Hui, Sam; Krishnamurthy, Parthasarathy; Kumar, Shiv; … - In: Marketing science : the marketing journal of the … 39 (2020) 3, pp. 500-515
Persistent link: https://www.econbiz.de/10012294678