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A Relationship Marketing Perspective in Electronic Banking
Argyriou, Evmorfia; Melewar, T.C.; Meadows, Maureen - In: Journal of euro-marketing 15 (2005) 1, pp. 47-74
Persistent link: https://www.econbiz.de/10007146797
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The relationship between corporate websites and brand equity: A conceptual framework and research agenda
Argyriou, Evmorfia; Kitchen, Philip J.; Melewar, T.C. - In: International journal of market research : JMRS ; the … 48 (2006) 5, pp. 575-600
Persistent link: https://www.econbiz.de/10007297065
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ARTICLES - International Corporate Visual Identity: Standardization or Localization?
Melewar, T.C.; Saunders, John - In: Journal of international business studies : JIBS ; a … 30 (1999) 3, pp. 583-598
Persistent link: https://www.econbiz.de/10005897678
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Investigating the implications of business and culture on the behaviour of customers of international firms
Gupta, Suraksha; Navare, Jyoti; Melewar, T.C. - In: Industrial marketing management : the international … 40 (2011) 1, pp. 65-78
Persistent link: https://www.econbiz.de/10008814590
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Marketing perspectives of logistics service providers: Present and future research directions
Bourlakis, Michael; Melewar, T.C. - In: European journal of marketing : EJM 45 (2011) 3, pp. 300-311
Persistent link: https://www.econbiz.de/10008887214
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Exploring the auditory dimension of corporate identity management
Bartholmé, Roland H.; Melewar, T.C. - In: Marketing intelligence & planning 29 (2011) 2, pp. 92-108
Persistent link: https://www.econbiz.de/10008928091
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Consumer Attitudes Revisited: A Review of Attitude Theory in Marketing Research
Argyriou, Evmorfia; Melewar, T.C. - In: International journal of management reviews : IJMR 13 (2011) 4, pp. 431-452
Persistent link: https://www.econbiz.de/10009797511
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Transfer of brand knowledge in business-to-business markets: a qualitative study
Gupta, Suraksha; Melewar, T.C.; Bourlakis, Michael - In: The journal of business & industrial marketing 25 (2010) 5, pp. 395-404
Persistent link: https://www.econbiz.de/10008423807
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Nation branding and integrated marketing communications: an ASEAN perspective
Dinnie, Keith; Melewar, T.C.; Seidenfuss, Kai-Uwe; … - In: International marketing review 27 (2010) 4, pp. 388-404
Persistent link: https://www.econbiz.de/10008435065
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The Impact of Information Technology on Global Marketing Strategies
Melewar, T.C.; Stead, Caroline - In: Journal of general management 27 (2002) 4, pp. 29-40
Persistent link: https://www.econbiz.de/10006616368