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The effect of successful trade show attendance on future show interest: exploring Japanese attendee perspectives of domestic and offshore international events

Smith, Timothy M.; Hama, Kazuyo; Smith, Paul M. - In: The journal of business & industrial marketing 18 (2003) 4-5, pp. 403-418

Persistent link: https://www.econbiz.de/10007029902

The effect of successful trade show attendance on future show interest: exploring Japanese attendee perspectives of domestic and offshore international events

Smith, Timothy M.; Hama, Kazuyo; Smith, Paul M. - In: The journal of business & industrial marketing 18 (2003) 4, pp. 403-418

Persistent link: https://www.econbiz.de/10007031831

The effect of successful trade show attendance on future show interest: exploring Japanese attendee perspectives of domestic and offshore international events

Smith, Timothy M.; Hama, Kazuyo; Smith, Paul M. - In: Journal of Business & Industrial Marketing 18 (2003) 4/5, pp. 403-418

Examines the attendance objectives of Japanese visitors for both a domestic (Japanese) and offshore (US) trade show, and explores the relationship between a successful trade show visit and future attendance intentions. Results suggest that attendees maintain very similar goals for international...

Persistent link: https://www.econbiz.de/10014842704

Integrated marketing communications at the marketing-sales interface ; Report No. 06-102

Smith, Timothy M.; Gopalakrishna, Srinath; Chatterjee, … - In: MSI reports : working paper series (2006) 1, pp. 45-68

Persistent link: https://www.econbiz.de/10003340369

Integrated marketing communications at the marketing-sales interface ; Report No. 06-102

Smith, Timothy M.; Gopalakrishna, Srinath; Chatterjee, … - In: MSI reports : working paper series (2006) 1, pp. 45-68

Persistent link: https://www.econbiz.de/10009893456

A Three-Stage Model of Integrated Marketing Communications at the Marketing-Sales Interface

Smith, Timothy M.; Gopalakrishna, Srinath; Chatterjee, … - In: Journal of marketing research : JMR 43 (2006) 4, pp. 564-579

Persistent link: https://www.econbiz.de/10007301093

The globalization of furniture industries - markets

Smith, Paul M. - In: Journal of global marketing 7 (1994) 3, pp. 103-131

Persistent link: https://www.econbiz.de/10001165757

A Case Study of Distributor-Supplier Business Relationships

Smith, Paul M.; Ross, Erik S.; Smith, Timothy - In: Journal of business research : JBR 39 (1997) 1, pp. 39-44

Persistent link: https://www.econbiz.de/10006736552

Electronic Data Interchange Implementation Strategies: A Case Study

Vlosky, Richard P.; Smith, Paul M.; Wilson, David T. - In: The journal of business & industrial marketing 9 (1994) 4, pp. 5-18

Persistent link: https://www.econbiz.de/10007087187

A case study of distributor-supplier business relationships

Smith, Paul M.; Ross, Erik S.; Smith, Timothy - In: Journal of Business Research 39 (1997) 1, pp. 39-44

Persistent link: https://www.econbiz.de/10005466058